Senior Programmatic Advertising Consultant

<p><strong>Senior Programmatic Advertising Consultant</strong></p> <p><em>The Netherlands, hybrid</em></p> <p><strong>Digital Marketing at DEPT®: </strong></p> <ul> <li>A group of analytical and performance-driven colleagues that will feel like friends in no-time;</li> <li>Good vibes: we’re trusting and believe in creative freedom and autonomy;</li> <li>If you grow, we grow. That’s why we’ll cheer you on [and support you] with personal coaching, a development plan and budget;</li> <li>Projects that work for you as well as the other way around. From short and snappy to more in-depth: whatever fits your ambition;</li> <li>Clients that will make you feel like a proud ambassador, like Smart, Netflix, Foot Locker &amp; Philips.</li> <li>Best of both worlds: the pros of an international leading agency with the energy of your next door agency.</li> </ul> <p> </p> <p><strong>JOB PURPOSE</strong></p> <p>The Programmatic team is part of Digital Marketing at DEPT® NL. Within our paid media teams, our certified programmatic advertising specialists help our clients to effectively purchase digital media which contribute to the clients goals. Whether through real-time bidding or direct deals with publishers, we make sure to drive the best results. </p> <p>We are seeking a highly motivated and experienced Senior Programmatic specialist to join our team. The Programmatic specialist will be responsible for managing programmatic campaigns (both local &amp; global) across multiple platforms, optimising campaigns for performance, providing insights and recommendations, and leading programmatic best practices within the team for a number of core clients. As a senior you will be a strong strategic partner in programmatic for our clients and will also challenge the team members and support them to get the best out of themselves.</p> <p>The ideal candidate will have a strong background in programmatic advertising, with a deep understanding of the digital advertising ecosystem and experience in managing campaigns on the Google stack (DV360, CM360), experience working with The Trade Desk is also preferable. The candidate should be comfortable guiding team members to adopt programmatic best practices and upskilling the team. Channel experience required for this role includes: video, display, digital audio, digital outdoor, and CTV.</p> <p> </p> <p><strong>KEY RESPONSIBILITIES</strong></p> <ul> <li>Participate in pitches from a programmatic point of view.</li> <li>Stay up to date with current trends, developments and opportunities that add value for the customer and are critical of the work we deliver. </li> <li>Devise solid strategies and turn them into best in class tactics for great clients.</li> <li>With your knowledge you develop a plan that not only advises the most suitable creatives, but also how we effectively reach the target group and efficiently achieve the client's objectives. </li> <li>You translate the results into insights, advice and new plans that you can present clearly at every level.</li> <li>Manage programmatic campaigns across multiple platforms, including DV360, The Trade Desk, alongside other DSPs, DMPs, and ad exchanges</li> <li>Analyze campaign data to provide insights and recommendations to clients</li> <li>Deliver and present work with data-driven insight and analytics both internally and externally.</li> </ul> <p> </p> <p><strong>WHAT WE ARE LOOKING FOR</strong></p> <ul> <li>Fluent in both Dutch &amp; English</li> <li>Extensive relevant &amp; proven experience in programmatic advertising, with a deep knowledge of the Google Stack, Google Ads (Display/Video), DSP (e.g. Adform, Tradedesk, DV360), GMP and Analytics</li> <li>Strong understanding of the digital advertising ecosystem, including DSPs, DMPs, and ad exchanges</li> <li>Strong analytical skills and ability to provide insights and recommendations based on data</li> <li>Excellent communication and collaboration skills, including experience presenting plans to senior clients and internal teams</li> <li>Experience in managing programmatic campaigns in video, display, digital audio, digital outdoor, and CTV channels</li> <li>Excellent written and verbal communication skills (English is required, Dutch is preferred) </li> </ul> <p> </p> <p><strong>WE OFFER</strong></p> <ul> <li>The choice to work where you are most productive: whether that is in one of our offices, or abroad for 13 weeks a year. Rather work from home? No problem! We’ll provide you with the best of class materials, such as a high-quality laptop, monitor, work phone and the necessary furniture.</li> <li>Everything to focus on your health: from free bootcamp to yoga lessons, mindfulness sessions, mental health services, serious discounts on sport memberships, healthy lunches at the office, and above all: a safe work environment.</li> <li>Great fringe benefits; use of OV-bikes, an NS Business Card and many other goodies.</li> <li>You can discover even more employee benefits<a href="https://www