TikTok Shop - Selling Partner Growth Program Manager

Governance and Experience is a global team aiming to build a safe and trustworthy marketplace for not only users, but also partners. We value user experience and work on policies, rules, products and systems to ensure quality. We are looking for passionate talents to join us, thus together we can build a commerce ecosystem that is innovative, secure and intuitive for our users.



As part of GNE organization is our Service Support Centre (SSC) delivers Customer Service to our Buyers, Partners and internal users. As part of SSC is our Selling Partner Growth (SPG) team. Through a more high-touch model, SPG provides our high value selling partners an elevated and differentiated support and services experience, and helps them improve and sustain strong account health and performance on TikTok Shop, which ultimately should accelerate these selling partners' GMV growth.



As the architect and designer of our top seller growth system, you will be responsible for building a full-lifecycle top seller growth and operations framework from the ground up. Your core mission is to systematically enhance merchants' operational capabilities and store health through scientific metric design, efficient operational strategies, and scalable training programs, thereby driving the prosperity and growth of our platform's top seller ecosystem.



Responsibilities:

1. Top seller Growth System Design & Development:

- Conduct in-depth analysis of the top seller journey from onboarding, launch, growth, to maturity, defining key stages and core bottlenecks.

- Design and establish a scientific, measurable top seller capability model and health indicator system to provide a data foundation for operational interventions and performance evaluation.

- Create a tiered top seller operation mechanism, formulating differentiated growth targets and operational strategies for merchants at various stages.

2. Scalable Empowerment Curriculum & Product Design:

- Based on the top seller growth path and common pain points, plan and develop a scalable training curriculum system (including but not limited to video courses, live sessions, practical guides, SOPs).

- Transform the successful methodologies and operational "black boxes" of top merchants into replicable, learnable knowledge products and tools.

- Collaborate with product and tech teams to drive the productization of empowerment tools (e.g., diagnostic tools, learning platforms, task-guiding systems).

3. Operational Strategy & Playbook Development:

- Act as the "lead operator" for key categories, designing cross-departmental collaborative operational mechanisms to integrate resources like traffic, campaigns, and tools, helping merchants achieve key metric breakthroughs.

- Design and execute growth experiments, continuously optimizing operational strategies through methods like A/B testing, and solidify proven effective operational "playbooks."

4. Team & Knowledge Asset Management:

- Rapidly build and mentor a professional top seller operations or empowerment team.

- Establish a knowledge management loop to continuously accumulate, update, and promote best practice cases, building a "knowledge engine" for top seller growth.