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Associate Director, Digital Governance and Solutions
IEEEPiscataway, United Statesfull_timeVerifiedPosted 27 Mar 2025
About the role
Associate Director, Digital Governance and Solutions - 240282: MGT-B70
The overall purpose of this position is to manage and enhance IEEE's cross-platform digital presence through user experience, accessibility, communications, compliance, and governance best practices and services. This includes governance and style guide management for IEEE's websites and digital strategy, technical management and maintenance of IEEE.org (the flagship website of IEEE), and overseeing technical solutioning and services for the Experience Design team as part of our marketing solution offerings. The incumbent should possess a passion for digital trends and innovation, combined with a sound understanding of user experience practices, consumer needs, social media and AI trends, brand impact online, and must be a technologically savvy leader who drives strategic solutioning to business challenges.
The IEEE digital presence includes over 20,000+ websites and the IEEE.org website attracts more than 8 million visitors annually as well as directs traffic to other websites in IEEE's digital presence. The incumbent provides senior technical management oversight to web, IEEE.org solutions, and other related digital presence processes, functions and projects, ensuring services and opportunities for efficiencies and ongoing improvement. The incumbent is responsible for a positive digital user experience through the alignment of visual and interactive design, architecture and content quality to increase web accessibility; improved usability; improved SEO; increased operational efficiency; and increased conversions.
The person in this role will lead a team of technical solutionists. This role typically works with stakeholders, SMEs, and vendors, offering consultative direction and guidance to drive compliance and gain consensus on enterprise initiatives. This position works with low supervision and manages up to 4 direct reports.
Key Responsibilities
Description
Job SummaryThe overall purpose of this position is to manage and enhance IEEE's cross-platform digital presence through user experience, accessibility, communications, compliance, and governance best practices and services. This includes governance and style guide management for IEEE's websites and digital strategy, technical management and maintenance of IEEE.org (the flagship website of IEEE), and overseeing technical solutioning and services for the Experience Design team as part of our marketing solution offerings. The incumbent should possess a passion for digital trends and innovation, combined with a sound understanding of user experience practices, consumer needs, social media and AI trends, brand impact online, and must be a technologically savvy leader who drives strategic solutioning to business challenges.
The IEEE digital presence includes over 20,000+ websites and the IEEE.org website attracts more than 8 million visitors annually as well as directs traffic to other websites in IEEE's digital presence. The incumbent provides senior technical management oversight to web, IEEE.org solutions, and other related digital presence processes, functions and projects, ensuring services and opportunities for efficiencies and ongoing improvement. The incumbent is responsible for a positive digital user experience through the alignment of visual and interactive design, architecture and content quality to increase web accessibility; improved usability; improved SEO; increased operational efficiency; and increased conversions.
The person in this role will lead a team of technical solutionists. This role typically works with stakeholders, SMEs, and vendors, offering consultative direction and guidance to drive compliance and gain consensus on enterprise initiatives. This position works with low supervision and manages up to 4 direct reports.
Key Responsibilities
- Digital Governance & Technical Solutioning:
- Collaborates with other IEEE staff to identify and implement digital solutions to improve operations, establish internal website governance, implement policies and guidelines and follow best practices.
- Works on digital experience focused projects related to accessibility, AI, web centric industry trends in the context of ExD operations and impact to the digital governance for IEEE.org and overall digital presence.
- Provides strategic direction for the IEEE digital strategy and ensures a best-in-class digital web presence and platform of information, digital tools, and interfaces across IEEE.
- Drives compliance and governance through the IEEE Digital Style Guide for web best practices and consistency in tone, brand compliance, and accessibility related to IEEE.org and the digital presence overall.
- Drives adoption of and evangelizes digital best practices, including user experience principles, accessibility standards, browser and device capability, CMS, domains, and maintenance of governance guidelines and testing across multiple devices to inform IEEE Digital Style Guide updates as well as creation of new resources to align with business and marketing goals.
- Oversees domain management and governance efforts (including enterprise domain database upgrade, etc.).
- Oversees development of enterprise marketing governance solutions for image repository, etc.
- Drives growth of website service model to support staff and volunteer website needs.
- Collaborates with team members, vendors, contractors, staff and volunteer partners develop and evolve ideas to support brand goals and marketing objectives.
- Oversees and performs prospect and customer journey analysis to drive engagement, improve visitor interactions, and optimize performance of web properties that are part of existing eco systems for various IEEE entities.
- Facilitates resource sharing and reuse throughout the IEEE including the creation and promotion of new tools and templates for webmasters and marketing staff and volunteers.
- Collaborates with Director, Experience Design and business and IT stakeholders to contribute to co-lead
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