Head of Communications, Marketing & Brand

As the Head of Communications, Marketing and Brand you will play a pivotal role in shaping and executing our marcomms strategy and leading the team delivering on B2B communications, content marketing, digital marketing and brand. You will be responsible for developing and implementing initiatives that effectively convey our mission, projects, and achievements to diverse audiences including our industry partners, media outlets, and the general public. Your strategic thinking, exceptional communication skills, and commitment to sustainability will drive our message, brand and impact forward.

You will also lead our Comms Working Group (which includes representatives from our global partners) as well as managing all of our media relations activities – monitoring media activity around sustainable travel and managing media relationships (including responding to media requests).

As a member of our Senior Leadership Team, you will work closely with the Product & Partnerships team to agree weekly, monthly and quarterly priorities for communications, brand and marketing, supporting both strategic planning and operational execution.

Contract Type

Full-time fixed term maternity cover contract 11.5 months commencing c. Mid June 2025. Applicants are required to be available for the full duration.

Location 

Fully remote within an EU compatible time-zone. You will be required to travel for periodic in person connection with the team, and for attendance at a small number of key industry events.

About Us

Travalyst is a not-for-profit coalition of some of the biggest names in travel and technology working to change the way we travel.

We exist to make travel a force for good. Our vision is a world where each of us can make more informed decisions that lead to a net-zero, equitable and nature-positive future for all. Through industry collaboration, our mission is to provide trusted information at scale to empower better decision making and accelerate impact-led change across travel and tourism.

Thanks to the Travalyst Coalition, flight emissions and accommodation sustainability information is now seen by people globally when booking a trip on platforms they already know and trust.

How do we work?

We are bold and humble, showing a willingness to embrace challenges head-on. We try new things, take risks, make educated guesses and move quickly to deliver impact. We are rigorous yet adaptable in the face of evolving challenges and opportunities. Most of all, we work closely and collaboratively showing care for each other and the planet we share, so excellent communication and collaboration skills are a must. We all work remotely, so rely heavily on video calls and other technology. We strive for excellence, and pride ourselves by continuously learning every day.

What you’ll get to do:

Communications Strategy

• Develop and execute a comprehensive communication strategy that aligns with Travalyst’s goals and values.

• Identify key communication objectives and target audiences including industry partners, media and the general public, tailoring messages to resonate with each group.

• Create communication strategies for launches, events, and new Travalyst workstreams.

• Track, analyse, and report on the effectiveness of communication campaigns using relevant metrics and analytics tools and utilise insights to refine strategies and measure the impact of our communication efforts.

• Stay informed about industry trends, best practices, and emerging technologies to enhance communication efforts.

Media Management

• Main point of contact for any crisis and issues management.

• Oversee the development of multimedia content, such as videos, infographics, and podcasts, to diversify communication approaches.

• Cultivate relationships with media outlets, journalists, and influencers to secure coverage and increase our visibility.

• Support the Marketing & Communications Lead in managing incoming media requests, such as organising interviews with our senior management and/or stakeholders, providing journalists with appropriate content etc.

• Ensure we respond to communication-related issues in a timely manner.

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