Manager, Patient and HCP Marketer Hematology portfolio

By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use.  I further attest that all information I submit in my employment application is true to the best of my knowledge.

Job Description

About the role:
Join Takeda as a Manager, Patient and HCP Marketer Hematology portfolio out of our Cambridge, MA office. You will foster an innovative mindset to effectively manage strategic marketing initiatives across the Hematology portfolio and contribute to key business priorities across the franchise. This includes managing patient-focused conference activities and national sponsorships as well as supporting cross-portfolio initiatives and ensuring alignment of promotional and non-promotional activities with overall franchise strategy. You will manage and contribute to the execution of commercial priorities in collaboration with cross-functional teams and field partners, supporting engagement within the bleeding disorders community and advancing portfolio objectives.
 

How you will contribute:

• Manage strategic execution of patient-focused conferences, including creative development, booth build, and on-site execution in partnership with the Community Education Specialist (CES) Team to ensure a consistent and impactful presence at national and regional meetings.

• Lead patient national sponsorship advertising initiatives including placement of branded content such as digital banners, podcasts, and related outreach formats on key conference websites, aligned with patient marketing strategy and engagement objectives.

• Contribute in the implementation of patient promotional materials, messaging, and programming, partnering with multiple external agencies and internal stakeholders.

• Manage cross-portfolio Hematology initiatives by aligning stakeholder outreach programs, label updates, promotional and non-promotional activities and inventory management with franchise priorities and field insights.

• Collaborate with cross-functional partners and field teams to ensure effective execution of marketing initiatives, optimize content based on patient and HCP insights, and support consistent engagement across the bleeding disorders community.

• Work closely with the cross functional stakeholders including HCP Marketing, Patient Marketing, CES, Digital /Omnichannel function, Patient Services, Medical, Regulatory, Legal/Compliance, Business Insights and Competitive Intelligence and Communications to ensure patient and HCP marketing resources support patient and HCP educational needs

• Ensure compliance with review and approval processes and represent promotional initiatives at the Promotional Review Team (PRT) meetings.

• Manage budgets effectively, ensuring guidance and timelines set by Finance and Leadership are followed.

Minimum Requirements/Qualifications:

• 5+ years relevant work experience, 2-5 years of pharmaceutical marketing experience (direct or agency)

• Bachelor’s degree required; MBA experience preferred

• Client services experience at a creative agency welcomed

• Self-motivated/self-starter to drive ideation and execution of key tactics

• Ability to navigate ambiguity with a positive can-do attitude and problem solving-skills

• Track record of strong project management and results orientation, including budget management

• Ability to successfully manage and navigate through the promotional review process

• Must understand the role of other functional areas and partner with them to develop the best solutions

• Strong communication skills, including presenting concepts and ideas in a clear, concise, and organized manner

• Demonstrated ability to use data, analytics, and insights to identify key business drivers

• Demonstrated ability to set priorities, develop and manage multiple projects

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment t