Job Description

Senior Director of Employee Service Marketing

We’re looking for a strategic and results-driven Senior Director of Marketing to accelerate growth for our Employee Service Management business. In this role, you’ll serve as both:

• The Marketing lead for Employee Service – shaping the strategic vision for business growth in partnership with Product, Sales, Partners, and Customer Success.

• The Employee Service lead within Marketing – lead the marketing strategy to accelerate brand awareness, pipeline creation, and revenue, while driving alignment with the broader growth vision for Employee Service across the marketing organization. 

This is a highly visible, cross-functional role that blends strategy and execution. You’ll collaborate across product marketing, field, digital, partner, and regional teams to deliver full-funnel marketing programs that resonate with buyers and deliver measurable business impact. The right candidate thrives in fast-moving environments, leads with influence, and brings a collaborative, team-first mindset.

What You’ll Do

Strategic Leadership

• Represent Marketing on the Employee Service Leadership team, contributing to the strategic vision for business growth. Drive executive reviews for Employee Service marketing across 

• Partner with Product, Sales, Partner, and Customer Success leaders to impact strategic direction and drive alignment on market opportunities, priorities, and growth strategies.

Team Leadership & Development

• Build, mentor, and inspire a high-performing demand generation team.

• Provide clarity, direction, and coaching to amplify impact across global campaigns.

• Cultivate a culture of collaboration, creativity, and accountability.

Campaign Strategy & Execution

• Lead your team in developing and executing full-funnel campaigns that meet pipeline and revenue goals.

• Lead bold, strategic brand initiatives to elevate Zendesk’s brand presence to reach the Employe Services business goals

• Ensure messaging and tactics are aligned with buyer needs, market trends, and business objectives.

Customer Journey & Content

• Partner with product marketing to map and optimize the customer journey across personas.

• Direct the creation of compelling content strategies that nurture buyers at every stage—insight-driven, conversion-focused, and tailored to audience segments.

Cross-Functional Marketing Collaboration

• Align with regional and product marketing teams for consistent messaging and impact.

• Partner with field, digital, and channel marketing to orchestrate integrated campaigns.

• Collaborate with partner marketing on joint initiatives that expand reach and accelerate demand.

Performance & Analytics

• Work with marketing ops and analytics to track campaign performance, pipeline contribution, and ROI.

• Present insights, results, and recommendations to the Employee Service Leadership team, senior leaders, and cross-functional stakeholders.
  
  

Qualifications

• 10+ years of marketing experience in B2B SaaS 

• Experience marketing to the IT audience preferred 

• Demonstrated ability to recruit and develop high-performing talent, with a focus on creating psychological safety for diverse teams and building inclusive cultures

• Experience leading teams to own end-to-end execution of campaigns.

• Experience building measurement and feedback loops for qualitative and quantitative insights in a test, learn and improve approach. 

• Ability to synthesize persona, competitive