VP, Product Marketing

GumGum is a contextual-first, global digital advertising platform that uses advanced AI  technology to serve captivating creative ads that drive consumer attention, without the use of personal data. At GumGum, we don’t need to know who you are to deliver relevant and engaging ads that align with your active frame of mind. We believe that a digital advertising industry based on context rather than personal data builds a more equitable and less invasive future for the internet and is better for consumers, publishers and advertisers alike. Our blueprint for the future, The Mindset Matrix™, combines the power of context and creative in digital advertising to deliver superior attention and drive consumer action without sacrificing personal data. 

To be a part of this next phase of digital advertising that prioritizes data privacy, please visit www.gumgum.com/careers

The VP of Product Marketing will lead GumGum Inc.’s product go-to-market strategy across its media & data businesses. This highly experienced leader will bring their track record of success in bringing global consistency in process, methodology, and speed in execution of our product roadmaps. Reporting to the Chief Marketing Officer, the VP of Product Marketing will support ongoing business transformation efforts and refocus on priorities and become an expert at change management.

This role will own the strategy, roadmap, positioning and launch of a growing portfolio of products, integrations and partnerships for two lines of business, GumGum media and our proprietary data businesses, Verity and PXYZ AIP. They will lead and drive pricing, programming and packaging to sell through across the buyer journey. This is a highly cross-functional role with exposure to multiple stakeholders across the globe, working closely with Product, Marketing, Sales and Strategy Leadership to offer understanding and clear positioning to ensure commercial success of every launch.

The Vice President role is a player and coach who will  develop a product marketing team that provides clear product positioning and messaging globally, helping to create  platform-level and feature-specific narratives and value propositions across our business lines. The successful candidate is comfortable with white space and has the ability to break down complex problems into an actionable path forward with cross-functional communications and consensus-building throughout the go-to-market phases.

Note: GumGum currently operates in a ‘work from home’ virtual environment with sporadic opportunities for in-person business and morale events (health guidelines permitting). Although there will not be any requirement to go into the office on a daily basis moving forward, GumGum is seeking to hire this role in the greater NYC area.

What You'll Achieve

• Lead & Develop Product Marketing Strategy
  • Create a world-class product marketing strategy to drive adoption of our entire product suite, and craft messaging that resonates with our target audience to accelerate the buying journey
  • Advance customer-centricity, promoting continuous external evaluation, questioning of the status quo, and constant learning and improvement
  • Apply cross-functional skills to work across any internal scenario to drive results, build processes for cross-functional collaboration with sales, product, and customer success
  • Own research and insights on the market landscape, competitive set and customer needs to inform product roadmap and product positioning. 
  • Identify the unmet needs across our media and data solutions through an audience segmentation model driven by a  feedback loop between product / marketing / sales to translate into actionable solutions.
  • Create highly differentiated go-to-market strategy with key stakeholders to strengthen our leadership across our media and data offerings and audiences
  • Further establish value and trust for the product marketing function; specifically with product, sales and extended cross-functional marketing teams
  • Own win/loss analysis to accelerate product advancements and buyer journey understanding.
  • Partner with the solutions marketing team in the development of effective sales enablement and marketing enablement strategies, tools, and tactics to empower the Marketing and Sales teams to drive sales, activations, usage and advocacy of products in the market.
  • Represent marketing in a cross-functional strategic capacity with the Sales, Product, and Strategy teams
  • Work with key stakeholders across lines of business, product, marketing to set the strategic vision and guidance around a multi-year roadmap while directing day-to-day execution towards that vision.
  • Work with Solutions Marketing to apply needs with target markets and revenue opportunities and