Customer Marketing Manager

Company Description

PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries—a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. healthcare –perhaps the most complex of all industries. Today we serve clients around the globe in every industry to help them improve the Human Experiences at the heart of their business. We serve our clients through an unparalleled offering that combines technology, data, and expertise to enable them to pinpoint and prioritize opportunities, accelerate improvement efforts and build lifetime loyalty among their customers and employees.

Like all great companies, our success is a function of our people and our culture. Our employees have world-class talent, a collaborative work ethic, and a passion for the work that have earned us trusted advisor status among the world’s most recognized brands. As a member of the team, you will help us create value for our clients, you will make us better through your contribution to the work and your voice in the process. Ours is a path of learning and continuous improvement; team efforts chart the course for corporate success.

Our Mission:

We empower organizations to deliver the best experiences. With industry expertise and technology, we turn data into insights that drive innovation and action. 

Our Values:

To put Human Experience at the heart of organizations so every person can be seen and understood. 

• Energize the customer relationship: Our clients are our partners. We make their goals our own, working side by side to turn challenges into solutions. 
• Success starts with me: Personal ownership fuels collective success. We each play our part and empower our teammates to do the same. 
• Commit to learning: Every win is a springboard. Every hurdle is a lesson. We use each experience as an opportunity to grow. 
• Dare to innovate: We challenge the status quo with creativity and innovation as our true north. 
• Better together: We check our egos at the door. We work together, so we win together.

Job Description

As the Customer Marketing Manager at PG Forsta, you will be responsible for developing content and executing marketing strategies that drive customer engagement, retention, and advocacy. You will work closely with cross-functional teams, including Sales, Product Marketing, and Customer Success, to create compelling content and marketing campaigns that highlight the value of our solutions to current customers. Your efforts will be critical in fostering strong relationships with our customer base, enhancing their experience, and promoting customer loyalty.

This is a hybrid position requiring three days a week (Tues., Wed., Thurs.) in our Chicago office.  

What you'll be doing:

• Content Development: Create targeted marketing materials, such as case studies, white papers, testimonials, newsletters, and blogs, that highlight customer success stories and product benefits. 
• Customer Engagement Campaigns: Design and manage multi-channel marketing campaigns, including email, social media, events, webinars, and content marketing, to engage and educate customers about our products and services. 
• Advocacy Programs: Support customer advocacy programs, including reference programs, customer advisory boards, and the client awards program, to build a community of enthusiastic brand advocates. 
• Collaboration with Marketing team, Sales and Customer Success: Work closely with cross-functional teams including Marketing, Sales and Customer Success to identify opportunities for cross-selling and upselling, and to ensure consistent messaging and alignment in customer communications. 
• Metrics and Reporting: Track and measure the effectiveness of customer marketing initiatives. Provide regular reports and insights to stakeholders on campaign performance, customer engagement, and ROI. 

Qualifications

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.  
• Experience: 3-5 years of experience in B2B marketing, preferably within the healthcare technology industry. 
• Skills: Strong understanding of marketing principles and techniques, excellent written and verbal communication skills, and proficiency in marketing automation tools and CRM systems. Attention to detail/quality control.  
• Copy writing: Ability to create content, including copy writing and proofing, and work with our creative team to place into layout.  
• Analytical Mindset: Ability to analyze customer data and campaign performance metrics to make data-driven decisions.