GTM Systems, Senior Manager

🌍 Can you help us change the world?

It’s true. At Mews, we dream big. As a Hotel Tech unicorn valued at $1.2b, we’re propelling new-generation cloud technology within global hospitality. With our industry-leading property management solution, we’re enabling the world’s most revolutionary hospitality brands to accelerate their digital transformation.

We’re on the lookout for ambitious, tenacious and passionate people who want to join the next generation of innovators and disrupt the hospitality industry with us. Sound good so far? Keep reading and tumble down the Mews rabbit hole... 🐇

🧑🏻‍💻 About the role

First things first: you want to know what you’re actually applying for. It’s impossible to capture every nuance of a role – especially at a rapidly growing company like Mews – but if we had to distill it down to a job description (which we do because this is a job description), it would be this:

Mews is hiring the GTM Systems, Senior Manager to architect, build and govern the systems that power our global revenue engine. This leader will bring engineering discipline to our approach to building systems, processes and workflows around Salesforce, Gainsight, Nue, Gong, Clay, HubSpot, and our data platform and should continuously be seeking opportunities to integrate AI for enhanced productivity and insights. Their north star should be maintaining high-complexity logic with near-zero admin.  

You will sit in RevOps and partner tightly with Sales, Marketing, Customer Success, Financial Systems, FinOps and Product to design a robust end-to-end architecture, modernize integrations, and build the foundation for a GTM Engineering function. 

✅ Your mission, should you choose to accept it:

To be eligible for this position, you must be based in one of the following US states: Arizona, California, Colorado, Florida, Georgia, Illinois, Kansas, Massachusetts, Montana, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Wisconsin.

Architecture & Systems Design 

• Own the multi-year GTM systems architecture with Salesforce as the operational hub and Nue as the quote-to-cash backbone. 
• Define and maintain a unified GTM data model and event contract spanning Salesforce, HubSpot, Gainsight, Nue, and Databricks. 
• Establish scalable integration patterns and performance SLAs across all GTM tools. 

Critical Workflows & Initiatives 

Lead the redesign and implementation of the systems that matter most for Mews’ growth: 

• Lead lifecycle & routing: HubSpot → Salesforce MQL criteria, scoring, SLAs, SDR routing, re-MQL logic. Building an engine to maximize conversion and minimize time to first touch.  
• CPQ & ordering: Nue quote templates, catalog structure, pricing logic, approvals, activation workflows, change-orders, and churn-per-product automation. 
• Account hierarchy & identity: Resolve parent-child entity identities specific to hospitality and product-level status gaps, enforce deduplications 
• Renewals & churn: Build per-product lifecycle and CS workflows; integrate Gainsight and Salesforce for onboarding and handovers. 
• Omnichannel service: Ada (chatbot) optimization, Aircall integration, routing, and case flows. 
• Attribution, scoring & intelligence: Operationalize Gong signals and Clay enrichment into next-best-action workflows and forecasting models. 

Engineering Rigor, Delivery and Integrations 

• Define, implement and enforce engineering best standards including CI/CD, code review, branching strategies, CI/CD and environment progressions 
• Implement automated end to end regression testing across tools like Salesforce, HubSpot and Nue with clear coverage requirements and pre-release checks. 
• Define and maintain core architectural patterns fo