Marketing Visiting Assistant Professor of Professional Practice

Position Summary

The Alfiero School of Business invites applications for a full-time Professor of Practice position in Marketing. This teaching-focused position is intended for an experienced marketing professional and educator who can connect academic concepts with current industry practice and help prepare students for careers in business, marketing, sales, analytics, digital media, and related fields.

The successful candidate must possess an earned MBA or closely related master's degree at the time of hire; preference given to candidates with a Ph.D., D.B.A., or other terminal degree in Marketing. Significant professional experience in marketing, advertising, sales, digital marketing, analytics, brand management, or related business fields is strongly preferred. Prior teaching, training, mentoring, or supervisory experience is also desirable.

The successful candidate will support undergraduate and/or graduate instruction, advise and mentor students, contribute to curriculum development, and help bridge classroom learning with contemporary business practice through applied projects, experiential learning opportunities, and industry engagement.

Primary Responsibilities

The successful candidate will teach a range of marketing courses. Teaching assignments may include, but are not limited to:

• Principles of Marketing
• E-Commerce
• Marketing Planning and Strategy
• Customer Relationship Management
• Brand Management and Strategy
• Marketing Management
• Marketing Analytics
• International Marketing / Global Markets
• Sales Strategies
• Social Media Marketing
• Sport Marketing
• Marketing Research
• Promotional Strategy

Additional responsibilities include academic advising, mentoring students, participating in departmental and university service, supporting curriculum development and assessment, and contributing to student engagement and career readiness initiatives.

Candidates should be prepared to teach in face-to-face, hybrid, and/or online formats based on departmental needs.

Professional Engagement and Applied Scholarship

This is a teaching-focused position. Faculty in this role are expected to remain professionally engaged in the marketing discipline and contribute to the department through applied practice, curriculum innovation, industry connections, student mentorship, and service.

Professional engagement may include activities such as:

• Maintaining current knowledge of marketing trends, tools, and practices
• Participating in professional associations or industry events
• Developing applied projects, case studies, simulations, or experiential learning opportunities
• Building relationships with employers, alumni, or community partners
• Supporting internships, career development, student competitions, or client-based projects
• Presenting at professional or academic conferences, where appropriate
• Producing applied, pedagogical, or professional scholarship, where appropriate

Peer-reviewed research is welcome but is not the primary focus of this position.

Required Qualifications

• Master's degree in Marketing, Business, or a closely related field.
• Professional experience in marketing, sales, digital marketing, analytics, branding, customer relationship management, market research, or a related area.
• Demonstrated ability or strong potential to teach undergraduate and/or graduate marketing courses.
• Strong communication and interpersonal skills.
• Commitment to student-centered teaching, advising, and mentoring.
• Ability to connect marketing theory with real-world business practice.
• Willingness and ability to teach in a variety of instructional formats, including face-to-face, hybrid, and/or online environments.

Preferred Qualifications

• Ph.D., D.B.A., or other terminal degree in Marketing, Business, or a closely related field.
• Prior college-level teaching experience.
• Significant professional or leadership experience in marketing or a related business field.