Brand Marketing Manager

amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. 

we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands. 

we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030. 

having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™. 

the job:

The Brand Marketing Manager is responsible for being a brand steward and leading 360° go-to-market plans for new product launches, key seasonal moments, + brand collaborations. This role translates product strategy and insights into big, resonant ideas, joyful storytelling and orchestrates cross-functional collaboration + execution across all channels (consumer engagement, creative, retail, pro, DTC). They are part of the nucleus of the brand + launch planning, ensuring every campaign launch feels cohesive, on-brand, and commercially impactful. 

This is a hands-on, collaborative role ideal for a strategic thinker with a passion for brand building, creative + sharp storytelling, and flawless execution.  

salary: $90,000 - $100,000

location: Brooklyn, NY (must be based in ny + have the right to work in the US)

what you'll do:

Launch strategy & planning 

• Own the end-to-end GTM planning for new launches, from initial brief through postmortem.  

• Partner closely with Product Marketing to understand the North Star, claims, and product positioning, and turn that into a clear consumer promise. 

• Define launch objectives, target audiences, messaging hierarchy, and KPIs in partnership cross functional partners. 

• Develop campaign strategy to ensure every touchpoint ladders into one unified, insight-driven story across all channels (paid, social, PR, influencers, retail, pro, DTC).  

Briefing & campaign development 

• Lead the creation of 360° creative briefs, ensure briefs clearly articulate: insight, tension, big idea, key messages, mandatories, and deliverable needs by channel. 

• Translate consumer, cultural, and market insights into clear creative direction that inspires breakthrough storytelling. 

• Collaborate with copy team to craft the master campaign story, ensuring messaging is insight-led, + identify strategic storytelling levers across channels. 

• Own the creation of