Assistant Director of Engagement and Outreach

Working Title: Assistant Director of Engagement and Outreach

State Role Title: PR/Mrktg Spec III

Position Type: Full-time Staff (Classified)

Position Status: Full-Time

FLSA Status: Exempt: Not Eligible for Overtime

 

College/Division: Center for Global Engagement

Department: 900107 - CGE Administrative Payroll

 

Pay Rate: Pay Range

Specify Range or Amount: $50,000 to $56,000

 

Is this a JMU only position? No

Is this a grant-funded position? No

Is this a Conflict of Interest designated position? No

 

Beginning Review Date: 5/31/2025

 

About JMU:

James Madison University is a publicly funded university with a beautiful campus and a supportive community that is committed to preparing students for the future. The university offers excellent comprehensive benefits which include paid vacation, sick, parental, and community service leave in addition to 19 paid holidays a year; affordable health insurance; retirement through the Virginia Retirement System. We also offer a work-life balance and integration program, Balanced Dukes, that is designed to support the overall wellbeing of our employees and a Tuition Waiver Program that allows employees to have tuition waived for undergraduate and graduate level courses taken at JMU.

Visit our Prospective Employee site to learn more about what makes JMU a great place to work: bit.ly/JMUEmployment

 

General Information:

The Center for Global Engagement (CGE) is seeking an Assistant Director of Engagement and Outreach. This position will report to the Associate Director of Study Abroad Programs and provide leadership for a growing team of professional and student staff dedicated to expanding study abroad engagement outreach. The Assistant Director of Engagement and Outreach will be responsible for developing and implementing a multi-faceted communications plan, managing the Global Ambassador and Global Duke programs, collaborating with marketing stakeholders, assisting with event management, and providing leadership on internship abroad programs by serving as an instructor and program director.

 

Duties and Responsibilities:

#1 Alongside the study abroad leadership team, create and implement a communications plan to meet the goal to of increasing study abroad participation to become a leader in the state and among peer institutions.

#2 Oversee all aspects of the design and production of print and digital promotional materials for study abroad programs, including email and social media campaigns, informational brochures and fliers, print and digital signage, media for the Study Abroad webpages, advertisements, and other promotional items as part of implementing the communications plan.

#3 Manage the study abroad returnee students who are part of the Global Ambassador and Global Duke programs to 1) continue student growth and development upon return from study abroad programming and 2) effectively use these programs to meet study abroad goals.

#4 Collaborate with key campus stakeholders including the Office of Admissions, the Office of Orientation and Transition, the Centennial Scholars Program, University Marketing and Branding, University Communications, and others, to promote study abroad opportunities, and represent study abroad with prospective students and families.

#5 In partnership with the Associate Director of Study Abroad Programs, provide support on all large- and small-scale engagement events including but not limited to the Study Abroad Fair (1000+ in attendance), Family Weekend Fair (500+ in attendance), and Study Abroad Week (600+ in attendance spread among 5-10 events) and other smaller events throughout the year.

#6 Serve as a program director and course instructor for study abroad programs, which includes instructing up to four courses per year, creating course syllabi, grading student assignments, and traveling abroad as needed.

 

Qualifications:

Required:
-Significant professional experience in marketing, outreach, or communications. This experience in an international education context is a plus.
-Previous experience implementing a successful engagement and outreach strategy or communications plan.
-Exceptional written and oral communication skills with the a