Jobs and Careers

Senior Product Marketing Manager

Lewisville, United Statesfull_timeVerifiedPosted 2 Jun 2026

About the role

Accountable for the strategy and product lifecycle for the Commercial Door Business under the Overhead Door and Wayne Dalton brand names. Lead a cross-functional Product Business Team that owns the action plan to deliver increased sales and margins to the business.

Job Duties

Lead the end-to-end product lifecycle - from opportunity assessment and concept development through launch, commercialization, and lifecycle optimization – to drive adoption, portfolio growth, and market expansion.
Own the full P&L and portfolio performance for the product line, including pricing, margin, optimization, cost management, and performance analytics to achieve growth and profitability targets.
Develop and manage a multi-year product and portfolio roadmap aligned to customer needs, market trends, and strategic business priorities; partner cross-functionally to ensure execution and alignment.
Leads the creation of robust business cases and value proposition that quantify customer value, competitive differentiation, and ROI to inform portfolio investment decisions and resource prioritization.
Conduct ongoing market and competitive analysis to build data-driven pricing strategies and segmentation models that maximize market share, customer value and profitability .
Lead voice-of-customer initiatives, competitive intelligence, and market insight programs to inform product strategy, innovation priorities, and differentiated positioning
Translate customer and market insights into clear product requirements, go-to-market strategies, and launch plans while forecasting financial outcomes and ensuring successful commercialization..
Identify and evaluate new growth opportunities across products, technologies, channels, and customer segments; ensure alignment with broader portfolio strategy and long-term business objectives.

Special assignments or tasks assigned to the employee by their supervisor, as determined from time to time at their sole and complete discretion.

Experience

A minimum of seven years of progressive product management experience, including hands-on work within manufacturing environment and sales organizations/ channels.
Background in business development and product marketing, with demonstrated experience developing product plans, market strategies, and portfolio recommendations.
Strong analytical and creative problem-solving skills, with the ability to deconstruct complex challenges and guide cross-functional teams to solutions
Experience leveraging brand marketing, market research, sales training, and field communications to support product positioning and market execution

Preferred Experience

Experience in consumer durable or packaged goods preferred

Education

A minimum of a Bachelor’s degree in business or engineering is required.

Preferred Education

MBA preferred.

Required Skills

Demonstrated strategic thinking and ability to translate market insights into actionable product and portfolio strategies.
Advanced product marketing and product management capabilities, including go‑to‑market planning, value proposition development, and lifecycle management.
Strong financial acumen, with the ability to model business cases, analyze P&L drivers, and make data‑driven decisions.
Exceptional communication and executive‑level presentation skills, with the ability to influence at all levels and represent the organization externally.
High proficiency with analytics, research tools, and core business applications, including Microsoft Office.
Proven ability to lead cross‑functional teams, drive alignment, and deliver results in a fast‑paced environment.
Strong problem‑solving capability, with a bias for action and accountability for outcomes.
Adaptability and resilience, with the ability to navigate ambiguity and lead through change.
Continuous learning mindset, with the ability to quickly build technical and market expertise in complex product categories.