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Senior Strategist

Publicis Groupe
United Statesfull_timeVerifiedPosted 22 Feb 2023

About the role

Company Description

Saatchi & Saatchi X are experts at turning shoppers into buyers. We’re a team of makers and tinkerers who collaborate closely with each other and our clients to do our best work. We take pride in elevating the expected and embracing the new, the next, and the complex. We prove our creative works by building strategic ideas that execute flawlessly at retail. We believe nothing is impossible and rally behind “if you can shop it, we can do it.”

Our product is our people and talent is at the heart of everything we do. 

We’ve built a team of the most talented Xers from around the world and are looking for the next storyteller to join our crew!

Learn more about who we are at saatchix.com and reach out to us to see our latest work

Job Description

We’re looking for a strategic-minded individual with foresight, passion, and a collaborative spirit who will own day-to-day strategy deliverables and partner with their Sr. Director to deliver creative strategies and strategic insights that drive behavior and turn shoppers into buyer for our clients. with our clients and guide our creative team to deliver strategic and innovative campaigns that drive growth for our clients and SSX.

Key Responsibilities

• Develop messaging insights and retail strategies, competitive and landscape analyses, shopper profiles, shopping journey assessments, run concept testing and apply other SSX tools and models to advance internal and external shopper understanding
• Collaborate with cross-functional teams internally and lead creative briefings
• Ability to analyze and synthesize data into actionable insights and the ability to deliver those insights in an inspiring and compelling manner that drives impactful and resonant creative
• Create strategic business presentations that reflect insightful shopper strategy 
• Consult to ensure the creative product communicates clearly and links back to the brief’s insights and strategy
• Gather and analyze data, both qualitative and quantitative, via SSX’s primary and secondary sources
• Lead and participate in the brainstorming process 
• Stay on top of business, consumer, retail, cultural, shopper, and digital trends
• Be a reliable and consistent contributor to agency initiatives, representing the shopper’s voice
• Ability to effectively interface with internal and external stakeholders, including clients
• Assist strategy leadership in implementation of departmental objectives

Qualifications

• Knowledge of secondary research data sources (MRI|Simmons, Numerator, Mintel, etc.); ability to navigate and extract insights.
• Understanding and familiarity with conducting primary research (qual. & quant). Experience owning and leading primary research initiatives preferred, but not required. 
• Working understanding of digital, mobile, online, social media vehicles
• Strong writing ability
• Ability to create impactful and compelling presentation stories
• Quickly able to master the agency’s processes and products
• Proficient in PowerPoint, Excel, Word
• Curious consumer of knowledge – ability to keep up with marketing / digital trends
• Background working in an agency environment (desired but not required)
• Experience in Retail, Brand or CPG (desired but not required)
• Experience leading strategy for campaigns and working closely with a Creative team. 
• 5+ years of experience working within a Strategy role 

Additional Information

The Power of One starts with our people!  To do powerful things, we offer powerful resources.  Our best-in-class wellness and benefits offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Grou

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Company

Publicis Groupe

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