Regional Marketing Manager ("Gerente Regional de Mercadotecnia")

This is a hybrid position: 2 days per week on-site at the assigned Azul Portland Hotel, and the remaining days the associate may work from a remote location.

POSITION PURPOSE
The Regional Marketing Manager leads the marketing strategy and execution for a dynamic portfolio of four to five lifestyle hotels and restaurant outlets located throughout the Pacific Northwest and West Coast. This role is based in Portland and will require in-person collaboration at the Azul Portland Hotel two days per week, with flexibility for remote work the remaining days. Regular travel to other portfolio properties is required.
The RMM will develop and execute integrated marketing strategies to drive topline revenue, build community engagement, and enhance brand awareness across multiple hotels and F&B outlets. This position will serve as a strategic bridge between property leadership, corporate marketing, and external partners, ensuring alignment and excellence in brand positioning, digital strategy, and guest experience.

ESSENTIAL RESPONSIBILITIES

Marketing Strategy & Brand Management

• Lead annual and seasonal marketing plans tailored to each hotel’s positioning and audience, aligned with revenue targets and brand vision.
• Support and develop F&B and lifestyle programming, events, and brand partnerships to drive community engagement and business growth.
• Collaborate with Sales, Revenue, and Operations teams to ensure cohesive communication across all guest touchpoints.
• Serve as brand ambassador for portfolio properties, ensuring consistent voice, visual identity, and guest promise.

 
Digital, Web & Email Marketing

• Develop, execute, and optimize digital marketing campaigns including paid media, SEO, email marketing, and retargeting.
• Manage email strategy and campaign calendars for each property, including design, execution, and performance reporting.
• Oversee website content updates, quarterly audits, and digital content performance, in partnership with the corporate digital team.

Social Media & Content Creation

• Own social strategy, content development, and execution across all major platforms (Instagram, Facebook, TikTok, etc.).
• Lead community engagement, influencer partnerships, and co-branded campaigns with relevant local businesses and tourism organizations.
• Support on-site content capture and storytelling initiatives that reflect the brand’s distinct voice and experience.

Performance, Budget & Reporting

• Track and analyze marketing ROI across channels.
• Manage marketing budgets, media spend, and reporting for each hotel and F&B outlet.
• Provide strategic insights and performance reports to stakeholders at the property and corporate level.

Leadership & Collaboration

• Build strong relationships with hotel GMs, DOSMs, F&B leaders, and ownership groups.
• Manage agency and vendor relationships (PR, creative, digital, SEO, etc.).
• Serve as a mentor and marketing point of contact for property-based marketing support or associates.

Communication and Other

• Present strong communication, presentation, project management, and analytical skills.
• Navigate ambiguity in a fast-paced, entrepreneurial environment.
• Experience with WordPress, Google Analytics, Meta Ads Manager, Canva/Creative Suite, and email marketing platforms (e.g., Mailchimp, Emma).
• Must be able to travel frequently throughout the region and maintain a valid driver’s license.

SUPPORTIVE FUNCTIONS
 
In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percen