Retail Merchandising Manager

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Retail Merchandising Manager
Location: Northeast
Work Structure: On-site - must be able to work out of the Stamford, CT office or Wakefield, MA office.
Travel Requirements: 50% regional travel throughout the region

About the Role:

Are you passionate about creating exceptional retail experiences that reflect local culture and customer values? As a Merchandising Manager, you’ll bring the art and science of retailing to life across stores in your region. You’ll be the bridge between strategy and execution, ensuring our merchandising plans are locally relevant, performance-driven, and aligned with our mission to champion emerging brands and innovation. This role is key to building a best-in-class organization that celebrates both our own products and thoughtfully selected third-party brands.

What You’ll Do:

• Assortment & Product Strategy
  • Curate localized assortments that blend innovation with proven favorites.
  • Manage SKU decisions—adds, deletes, substitutions—with precision and strategic alignment.
  • Build compelling category sets that resonate with customers and support financial goals.
• Field, Competitor & Cultivation Engagement
  • Visit stores regularly to assess merchandising execution and customer response.
  • Conduct competitor walkthroughs to gather insights on pricing, promotions, and presentation.
  • Engage with internal and external cultivation facilities to ensure product quality and availability.
• Pricing & Promotions
  • Ensure pricing is competitive, margin-conscious, and customer-friendly.
  • Translate promotional calendars into actionable store-level plans.
  • Confirm readiness for seasonal events and innovation launches.
• Vendor Program Execution
  • Support vendor onboarding and regional program activation.
  • Track vendor rebates, markdowns, and credits.
  • Collaborate with Planning to manage vendor performance and accountability.
• Cross-Functional Collaboration
  • Partner with Planning to align demand signals and replenishment plans with store realities.
  • Work with Buyers to ensure timely purchase orders and address performance issues.
  • Coordinate with Store Operations for clear and consistent execution.
• Reporting & Insights
  • Monitor key KPIs like sell-through, inventory levels, and category contribution.
  • Spot trends, risks, and opportunities for SKU optimization.
  • Provide feedback to central teams to shape future category decisions.

What You’ll Bring:

• Bachelor’s degree (BA or BS) or equivalent relevant experience
• 4+ years of experience in retail merchandising, retail buying or retail planning with a focus on category management and financial analysis
• Advanced proficiency in Excel and experience with Tableau or similar analytics platforms
• Strong understanding of retail industry trends, inventory management, distribution, and allocation strategies
• Knowledge of marketing and sales drivers that impact revenue, margin, and product performance
• Excellent analytical skills with the ability to interpret data, uncover insights, and inform business decisions
• Effective communication skills with proven ability to collaborate across departments and with external partners
• Strong problem-solving skills; able to manage multiple priorities in a fast-paced environment
• Strategic and creative thinking abilities, with a track record of developing innovative revenue-driving strategies
• Demonstrated ability to anticipate industry shifts and adjust planning accordingly
• Strong skills at building and maintaining relationships with internal teams and vendor partners
• Strong collaboration skills, willing to support cross-functional and multi-state initiatives
• Highly engaged and proactive attitude; thrives in dynamic, fast-m