Sr. Product Marketing Manager

At Trunk Tools, we’re the leading AI company revolutionizing construction—the second-largest industry on earth. We recently raised a $40M Series B led by Insight Partners, bringing our total funding to $70M from top-tier investors including Redpoint and Innovation Endeavors. This new round is fueling our next phase of growth as we scale AI agents across the jobsite.

Our mission is to build the future of construction through intelligent automation. Despite being a $13+ trillion industry, construction still runs largely on analog processes—we’re changing that by embedding AI directly into field operations.

Founded by builders and technologists (Stanford, MIT), our team has delivered software used by over 140,000 field professionals, impacting millions of users and contributing to $10B+ in built projects. Many of us come from the field ourselves, giving us a deep understanding of the industry’s unique challenges.

After years of building the “brain” of construction, we’re now launching production-ready AI agents—starting with intelligent document processing and Q&A, and rapidly expanding into core operational workflows. Our team has doubled in the past year, and with 65+ employees (25+ engineers), we’re scaling fast and entering a period of hypergrowth—this is a rare opportunity to join at an inflection point.

About the Role

Trunk Tools is revolutionizing construction with a next-generation AI platform designed to supercharge the productivity of the deskless workforce. We’re seeking a Sr. Product Marketing Manager to lead and execute our Product go-to-market strategy across the full product suite: spanning AI agents, automation tools, platform services, and more. This is a pivotal role at the intersection of product, marketing, sales, and customer success, and we need a product marketer with broad experience across customer journeys and the product lifecycle.

You’ll develop compelling, data-rich narratives, shape market perception, and drive adoption across a range of stakeholders, from field crews and project managers to C-level decision-makers. As the voice of the product in the market, you’ll help position Trunk Tools as the category-defining, field-first AI solution for the built world.

What You’ll Do

Strategic Positioning & Messaging

• Craft and evolve clear, differentiated, persona-specific messaging for enablement and content that articulates the value of our AI platform and agents to construction executives and technical users in the field.

• Master the competitive landscape and addressable market for our current and future product solutions to inform positioning

Go-To-Market Leadership

• Own go-to-market planning and execution for new product launches, monthly feature rollouts, and platform updates.

• Partner with Product, Sales, and Customer Success to ensure GTM alignment and readiness across the organization.

Customer Insights & Influence

• Lead structured customer and market discovery to deeply understand buyer needs and product-market fit.

• Partner with Product Managers to identify customer and market needs and help shape the product roadmap.

• Translate voice-of-customer insights and platform data into impactful marketing programs and content.

Cross-Functional Enablement

• Create and manage sales enablement materials, including pitch decks, product one-pagers, demo scripts, and training sessions.

• Collaborate with Demand Generation to develop customer- and product-focused campaigns, web pages, and thought leadership.

• Ensure that product updates and new capabilities are clearly communicated and easily adopted by customers.

Data-Driven Optimization

• Define and track KPIs to measure launch effectiveness, feature adoption, and marketing impact.

• Continuously iterate on messaging and programs based on performance data and customer feedback.
  

What You Bring

• 5+ years of experience in Product Marketing for B2B SaaS, ideally in high-growth or startup environments.

• Eagerness to own a broad array of Product Marketing responsibilities, including but not limited to market, customer, and competitive research; GTM preparation and enablement; driving greater adoption and usage; and content development.

• Experience marketing to deskless workforces or field-first industries (e.g., construction, manufacturing, logistics) strongly preferred.

• Experience marketing AI solutions and has extensively used AI tools for product marketing responsibilities.

• Exceptional verbal and written communication skills with a talent for storytelling and simplificati