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Portfolio Analytics & Strategy Analyst Sr. – Lending Marketing Analytics
PNCHome Location-PA (PAH01), United Statesfull_timeVerifiedPosted 16 Sept 2024
About the role
Position Overview
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Portfolio Analytics & Strategy Analyst Sr. within PNC's Retail Lending Marketing Analytics organization, you will be based in based in Pittsburgh PA, Cleveland OH, Chicago IL, Wilmington DE, Tysons Corner VA, Charlotte NC, or Houston TX. The position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at the manager’s discretion.• Collaborate with Marketing, Product and other partners to develop and manage targeting, contact and testing strategies to optimize performance of Direct Marketing acquisition channels for retail lending products
• Leverage knowledge of retail lending products and marketing channels to execute monthly audience selection strategy of marketing campaigns
• Work across diverse stakeholder group to build consensus on strategy implementation and monthly campaign execution
• Evaluate new initiatives, provide pre and post launch analysis and collaborate with partners for successful implementation
• Use data mining tools to develop new expansion suppression strategies and/or new suppression strategies to manage customer experience and profitability
• Analyze data and use modeling/analytical skills to uncover hidden insights and data trends
Requirements:
• Technical skills: Python, SQL, R, Hadoop, Tableau
• Excellent communication and presentation skills
• Great sense of urgency to deliver results on time
• Proactive problem-solver
Job Description
- Provides financial and regulatory reporting and analyses to maintain adequate controls over the financial and regulatory reporting processes. Responsible for running complex business performance, risk and operational analytics. May include the development of analytical methods/models to assess market, credit and/or operational risk of new and existing financial products.
- Leverages business / product expertise to rigorously analyze large datasets, improve risk adjusted returns, deliver profitable growth, and communicate conclusions. Synthesizes analytical results and develops, recommends, and implements business strategies that improve lending decisions, assist in managing risk, increase revenues, reduce exposure to losses, meet business goals, and improve performance. Establishes baselines for strategies and tracks actual performance to expectations.
- Applies predictive models, third party data, and other tools to develop and execute appropriate segmentation and targeting for acquisition and portfolio strategies to provide insight into portfolio risk. Manages engagements with internal and external information suppliers ensuring solution is fit for purpose while maintaining appropriate governance and oversight.
- Works with business, credit, data, and model development partners to design, develop, and monitor test designs and analytical reporting to track and enhance strategies. Designs / enhances standard reporting suites for regular product / portfolio reviews.
- Collaborates with the line of business, Finance, and Risk partners to assess and establish credit risk appetite and to understand its implications, as well as to establish policies and procedures governing the identification, monitoring, and management of risk appetite.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
- Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
- Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
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