Become a part of our caring community and help us put health first
 

Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of the most vulnerable populations in the United States—seniors and lower-income Americans. Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through innovative technology and data-driven solutions.

Are you a digital strategist with a passion for purpose-driven storytelling? 

The Manager, Digital Marketing Channels at Humana will be accountable for shaping how our brand shows up across digital acquisitions channels – including paid social, landing pages, display advertising, and online video (OLV). This role is a perfect fit for a marketer who is data-driven, consumer centric, and relentlessly focused on emerging channels and optimizing our personalized marketing capabilities. 
Working in an AGILE pod model, this role will lead the development and execution of fully integrated go-to-market plans with the ultimate goal of efficiently acquiring consumers from our key segments. 

Role Responsibilities
As a strategic leader in Humana’s Marketing organization, this role will shape how our brand connects with millions through digital channels—driving sales growth for our insurance products. 

• Lead the strategic Marketing vision and execution of Humana’s digital channels, including social media, email, digital display, and OLV, ensuring alignment with enterprise goals 
• Develop and oversee integrated digital campaigns that support conversion efforts - leveraging data to optimize performance and ROI
• Manage cross-functional collaboration with internal teams (Brand and Porfilio Marketing, Product, Compliance and Media teams) and external agencies to deliver cohesive, compliant, and impactful digital experiences
• Innovate creative development and testing approach leveraging cutting edge tools including AI 
• Establish and monitor KPIs across platforms, using analytics tools to assess conversion - translating insights into actionable improvements
• Ensure digital governance and brand integrity, maintaining accessibility standards, regulatory compliance, and crisis response protocols across all digital touchpoints
• Mentor and develop a high-performing team, fostering innovation, agility, and continuous learning in a fast-evolving digital landscape

Your leadership will directly influence how Humana acquires new customers in the digital ecosystem. 
 

Use your skills to make an impact
 

Required Qualifications

• Bachelor’s degree in Marketing, Digital Media, Business Administration, or a related field  or equivalent years of required experience.
• 5+ years of professional experience in digital marketing or channel management, ideally within healthcare or another regulated industry.
• Prior experience leading marketing initiatives and/or teams
• Demonstrated expertise in managing channel strategy across email, web, social media, and paid media.
• Prior experience in development and management of the creation and UX design of landing pages.
• Strong proficiency with marketing automation tools, CRM platforms, and analytics dashboards.
• Excellent written and verbal communication skills suited for stakeholder, vendor, and leadership interaction.
• Solid experience working within highly regulated industries

Preferred Qualifications

• Advanced degree (MBA, MS, or related) in marketing, business, or a relevant discipline.
• Experience developing and optimizing multi-channel digital campaigns to drive acquisitions engagement.
• Familiarity with emerging technologies, digital innovation, and integration of data analytics for campaign improvement.
• Prior experience working with Adobe Marketing Automation
• Proven commitment to continuous improvement and staying current with digital marketing best practices within healthcare.

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

 

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
• Satellite, cellular and microwave connection can be used only if approved by leadership
• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
• Hum