Senior Analyst Digital Marketing

Williams-Sonoma, Inc.

Senior Digital Marketing Analyst, WE

About the Team

The West Elm brand is seeking a Senior Digital Marketing Analyst to support the Digital Marketing Manager in driving sales and customers to our growing brand. West Elm is part of the Williams Sonoma, Inc family, which includes Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation and Williams Sonoma.  Williams Sonoma, Inc. is a multi-channel specialty retailer of high-quality products for the home and one of the largest eCommerce retailers in the United States with some of the best known and most beloved brands in home furnishings. 

About the Role

The Senior Digital Marketing Analyst will focus on driving sales by optimizing the marketing investment across digital channels, which include Paid Search, Paid Social, Display, Affiliates + Influencers, etc. A successful candidate should have experience in digital marketing; possess strong analytical, organizational and communication skills, and be highly detail oriented. It also requires the ability to build strong cross-functional relationships and work in a fast-paced, rapidly changing multi-channel retail environment.

Key responsibilities include the testing and optimization of campaign performance, building and scaling successful campaigns, testing of content and marketing messaging, and reporting on KPIs. There will be heavy focus on balancing budgets against revenue, spend, and customer forecasts.  This position will interact regularly with creative, finance, merchants and cross-channel representatives. 

You’re excited about this opportunity because you will...

• Implement Digital (paid search, paid social, display, remarketing, etc) programs to meet revenue and ROI requirements
• Conduct measurement and analysis on the effectiveness and efficiency of online programs
• Monitor performance across programs and analyze results. Prepare detailed, quantitative assessments of marketing results to be shared with senior leadership
• Meticulously track spend, revenue, productivity measures/KPIs on a weekly basis and adjust investment as necessary
• Proactively work with team members, other marketing teams, merchandising, creative, finance, and other cross-functional groups
• Manage budget, forecast, and accruals weekly/monthly/annually
• Present findings, analysis and recommendations to management through Senior Executive levels.

Criteria 

• 3+ years of experience in online marketing, retail marketing, or digital media planning
• Proven track record in managing and optimizing a budget to ROI goals
• Ability to see trends and to extract actionable insights from data to drive results
• Strong organization and interpersonal skills; must have excellent communication & presentation skills
• Enthusiastic and self-motivated, with the ability to lead projects proactively
• Ability to work in fast paced environment with ability to prioritize and be flexible  
• Strong proficiency in Microsoft Excel and ability to analyze results 
• Meticulous attention to detail required  
• Experience with a web analytics system a plus
• Minimum Required: B.A. in Marketing, Business, or related field

The expected starting pay range for this position is $72,000 - $93,000 annually. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.  

Our Company

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn teen, pottery barn kids, Rejuvenation, Mark & Graham, west elm, or Outward. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functi