Senior Manager, Paid Social

About GameChanger:

We believe in the life-changing impact youth sports has on and off the field because they encourage leadership, teamwork, responsibility, and confidence—important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.

So, if you love sports and their community-building potential, or building cool products is your sport, GameChanger is the team for you. We are a remote-first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today.

The Position:

We are looking for a Senior Manager, Paid Social to join our Marketing team. You will lead the planning, execution, and optimization of paid marketing campaigns to drive, primarily app installs and new team creations from across digital channels. You will play a key part in achieving business objectives by maximizing the effectiveness and ROI of paid advertising initiatives

What You'll Do:

• Develop and implement comprehensive paid marketing strategies aligned with overall business objectives, target audience, and market trends

• Utilize audience segmentation and targeting capabilities to reach relevant demographics, interests, and behaviors with tailored messaging and offers. Test different audience segments and targeting parameters to optimize campaign reach and effectiveness. 

• Manage the paid marketing budget effectively, allocating resources across campaigns and channels to maximize ROI. Monitor spending, adjust budgets as needed, and ensure adherence to financial targets and OKRs

• Identify key opportunities and channels for investment based on audience insights and competitive analysis. 

• Collaborate with internal teams and external agencies to create compelling ad creatives and messaging.

• Plan, launch, and manage paid marketing campaigns across various digital channels, including but not limited to Google, Apple, Meta, TikTok, YouTube and programmatic  networks. 

• Collaborate with creative teams to develop high-quality ad creatives (copy, imagery, videos) that resonate with the target audience and align with brand guidelines. Conduct A/B testing and creative optimization to identify top-performing assets. 

• Manage agency against the strategic initiatives and deliverables of the GTM team. 

Who You Are:

• Proven experience (5-7+ years) in managing paid social media campaigns. 

• Bachelor’s degree in Marketing, Business, or a related field. 

• Demonstrated success in achieving and exceeding KPIs in paid social campaigns.

• Excellent communication and interpersonal skills

• Familiarity with ad management tools and platforms.

• Certifications in social media advertising (e.g. Facebook Blueprint) is a plus. 

• Ability to work cross-functionally across multiple teams and organizations

• Experience working in a start-up to scale environment

• Previous SaaS experience in both B2B and B2C preferred

• Change-ready - you understand that things constantly evolve and can flawlessly adapt and excel within a hyper-growth environment

Perks:

• Work remotely or from our well-furnished, modern office in Manhattan, NY.

• Unlimited vacation policy.

• Paid volunteer opportunities.

• WFH stipend - $500 annually to make your WFH situation comfortable.

• Snack stipend - $60 monthly to have snacks shipped to your home office.

• Full health benefits - medical, dental, vision, prescription, FSA/HRA., and coverage for family/dependents.

• Life insurance - basic life, supplemental life, and dependent life.

• Disability leave - short-term disability and long-term disability.

• Retirement savings - 401K plan offered through Vanguard, with a company match.

• Company paid access to a wellness platform to support mental, financial and physical wellbeing.

• Generous parental leave.

• DICK’S Sporting Goods Teammate Discount.

We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We are an equal opportunity employer and value diversit