Senior Vice President, Influencer Strategy

Senior Vice President, Influencer Strategy 

Responsibilities:  

• Earns the trust of senior level and C-suite clients with strategic counsel on approaches to influencer marketing – across the spectrum of identification, compensation, analytics, and risk management. 

• Play a lead role in the agency’s Influencer center of excellence in our East Region, covering NY and Boston, which develops and manages key relationships with content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement, and ROI analysis.

• In partnership with other senior Influencer team members, drive and contribute to the evolution of the Agency’s POV for Influencer marketing. 

• Have a business growth mindset and desire to build teams, grow accounts and bring in new prospects.  

• Participate and be positioned as the influencer strategy lead on new business RFPs and help field and support inbound organic growth requests across the network.  

• Design and establish strong influencer marketing teams on major client engagements. 

• Develop a deep understanding of our clients’ businesses and target audiences, and working in close collaboration with our Creative, Insights and Client Experience teams, lead the creation and execution of integrated multi-platform campaigns that drive meaningful results. 

• Build social influencer strategies cross-functionally to align strategic efforts and priorities and be able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives. 

• Proactively and effectively grow and retain talent in the East through coaching and mentorship; identify and drive participation in training, development, and career growth opportunities for team members. 

• Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients. 

• Lead a high-performing team; mentor and develop junior team members. 

Qualifications:  

• 9+ years of experience, preferably within an agency environment 

• Strong understanding of the overall influencer marketing landscape 

• Deep expertise in managing influencer programs and leading strong influencer marketing teams. 

• Strong knowledge of social platforms, including paid amplification and campaign optimization. 

• Familiarity with a broad set of social, media and influencer analytics tools. 

• Detail-oriented, multi-tasker with excellent time-management skills. 

• Strong written, verbal communication, negotiation and presentation skills. 

• Experience leading a team is an asset. 

Is this you?  

  

Be a driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc.) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy.  

Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I). You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.   

Have “Gravitas” in the influencer space and skin-in-the-game:  Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team.  

Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database)  

Be ready to lead at any moment: working with the Influence Lead, NA, you will learn to “step up to the plate” an