Business Development Manager, On-Premise - Maryland/DC

Title of Role: Business Development Manager, On-Premise - Maryland/DC

Location: Maryland or Washington DC

About Diageo:

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your enthusiasm and use your curiosity as you explore, collaborate and innovate.

Together with dedicated people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter future.

Join us to create a career worth celebrating!

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
 

About the role:

1. Drive Rate of Sale & Growth in Key Outlets

•Sales Growth vs Target (%) – Achievement of volume, dNSV

•High-Value Account Development – Growth rate (sales/value) of identified top-tier or strategic accounts.

•Develop and deploy localized activation strategies that elevate brand visibility, strengthen customer connection, and reinforce brand storytelling

2. Build & Strengthen Customer Relationships

•Key Account Coverage & Engagement – know your accounts and be known by your accounts

•Call on key Multi-Outlet Groups and Regional Customers

•Market Insights Contribution – Frequency and quality of actionable insights shared with BDD/Performance teams (e.g., promotion, pricing, customer and consumer behavior shifts and competitive activity).

3. Champion Flawless Outlet Execution

•Outlet Execution Compliance (%) – % of assigned outlets meeting Diageo brand standards, visibility guidelines, and commercial priorities.

KPIs

•Depletions

•Execution Standards: PODS, display, menus, shelf

•Budget management

•Share vs. ROH by region

Key Stakeholders

Internal:

•Performance Director

•TDMs

External:

•Distributor BDMs

•Distributor Field / Sales Team

•Agency Partners
 

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to handle your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We recognize and value performance, offering our people an attractive Rewards and Benefits package.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive environment, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive environment that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mentalities, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you!

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