Senior Marketing Manager, Digital Operations

Description

Senior Marketing Manager, Digital Operations

Job Overview

We are looking for a dynamic Senior Marketing Manager to oversee digital operations across our franchise network. This position involves website and marketing technology management, vendor coordination, and oversight of a digital marketing specialist. You will support digital marketing strategies, collaborate with franchise owners, and ensure consistency across digital channels to support local and national goals, reporting to our VP of Brand and Performance.

Essential Functions:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Team Leadership: Manage and mentor a digital marketing specialist, ensuring cohesive team performance.
• Website Management: Oversee website updates, UX improvements, and content management to drive engagement and conversion.
• Vendor Management: Collaborate with and oversee vendor partnerships, ensuring they meet project and budgetary needs.
• Platform Management: Oversee digital tools and platforms, like Google Analytics, Google Tag Manager, Yext, and Appointedd, to encourage franchise performance and participation. An understanding of working with a headless CMS is a plus.
• Store Review Management: Monitor customer reviews for franchise locations to enhance online reputation and customer satisfaction.
• Franchise Support and Training: Work closely with franchisees to provide digital marketing support, training, and guidance on best practices.
• Digital Strategy Development: Support digital marketing strategies to align with brand objectives, focusing on local and national market needs.
• Campaign Management: Support multi-channel campaigns, including paid, SEO, and social media, with an emphasis on supporting franchise locations.
• Data and Analytics: Use data analytics to monitor and optimize campaigns; provide insights to franchise owners.
• Performance Reporting: Generate reports on digital marketing and operations performance, with recommendations to improve engagement and conversion. 

Job Specifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 6+ years in digital marketing, ideally with franchise or multi-location experience.
• Strong understanding of analytics, SEO, and digital advertising platforms.
• Excellent leadership and project management skills.
• Ability to collaborate with franchise owners and adapt strategies to local markets.
• Proven leadership skills and experience managing team members, vendor relationships, and website operations.

Requirements

Supervisory Responsibility:

This role will have supervisory responsibilities and direct reports. 

Work Environment:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, and phones. This position operates in a hybrid capacity, with three days minimum expected in person at our Del Mar headquarters.

Compensation: Base Salary + Quarterly/Annual Bonus + Benefits

Benefits:

• Health, Dental, Vision insurance
• 401(k) (generous company match)
• Employee discount
• Holiday/Vacation/Sick Pay

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to sit at a computer workstation and work for prolonged periods; stand; walk; use hands to finger, handle or feel; and reach with hands and arms. 

Position Type:

This is a full-time position. Occasional evening and weekend work may be required as job duties demand.

Preferred Education and Experience

• A 4-Year College Degree
• 6+ years working in Digital Marketing with an emphasis in Digital Operations work

Additional Eligibility Qualifications

None required for this position. 

AAP/EEO Statement

MPR Brands, LLC, dba The Good Feet Store, is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disab