Vice President, PR & Communications (Travel + Consumer)

Praytell is an integrated marketing and creative communications agency made by teams with strategic minds and spirited hearts. We create timely, integrated, headline-worthy campaigns across social, earned, digital and more. And we’ve picked up some pretty cool awards along the way, like PRWeek’s Best Place to Work (8x so far!), Agency of the Year and even a few your mom would recognize, even if she doesn’t fully get what you do for a living. Best of all, we’ve got a team of the smartest, kindest, most curious and supportive humans on the planet.

And guess what? There’s an empty seat here with your name on it. If you're looking for an opportunity to join an ambitious team that is singularly focused on doing great work with great people, we'd love to hear from you!

Overview

Praytell’s rapidly growing Travel & Consumer teams – bolstered by recent high-profile wins – are seeking a dynamic Vice President to help lead the next phase of our expansion.

The ideal candidate will bring 10+ years of experience in public relations and integrated communications. They will bring experience across the travel & tourism and consumer lifestyle sectors with a proven track record leading large scale integrated accounts. We are looking for a strategic leader who is passionate about partnering with clients to shape integrated communications strategies and dedicated to developing our talented team.

This role requires a forward-thinking leader who thrives in both strategic planning and hands-on execution, has exceptional client relationship skills, and is fluent in the evolving media landscape. The ability to confidently manage multiple clients, workstreams, and internal initiatives without missing a beat – while maintaining financial oversight and ensuring high standards across the board – is essential.

Ready to help lead the next leg of our travel journey? We’d love to hear from you!

Responsibilities

• Client Service
• Start with ‘Yes’: Inspire a solutions-first culture that balances optimism with strategic realism.
• Spidey Senses: Anticipate both risks and opportunities, driving proactive and informed decision-making.
• No Ego, No B.S.: Lead with authenticity, ensuring teams and clients see decisions grounded in purpose and impact.
• Trust & Transparency: Maintain trusted partnerships through strategic honesty and delivering consistent value.
• Sense of Humor & Short Memory: Provide stability and positivity at the leadership level, navigating challenges with confidence.
• Spirit of Partnership: Establish agency-wide initiatives to nurture and grow client relationships, creating sustained value.
• Account & Team Management
• Brand & Business Expertise: Shape the client’s approach to PR, influencer, and social media disciplines, establishing best practices and driving client satisfaction, creating case-study level work for the agency. 
• Time & Budget Tracking: Set financial goals for accounts, ensuring overall profitability and sustained growth across the portfolio.
• Workflow Management: Develop high-level operational frameworks to streamline workflows across teams and maximize efficiency.
• Staffing: Lead succession planning and resource allocation, ensuring the agency is positioned for long-term success.
• Employee Development: Mentor team members including junior, mid-level and aspiring senior leaders, focusing on their growth and preparing them for executive-level responsibilities.
• Effective Communication
• Client Communication: Lead communication for a portfolio of large, mid-sized and small clients, managing discussions on agency performance and long-term strategy.
• Written Materials: Oversee agency-wide written communications, ensuring consistency, clarity, and alignment with the agency’s vision.
• Deck Development: Contribute and approve high-level decks for client pitches, ensuring they reflect the agency's best strategic thinking and creativity.
• Presentation Skills: Deliver compelling presentations to senior clients, emphasizing strategic insights and driving buy-in for large initiatives.
• Strategic Planning
• Channel Audits (Earned, Influencer, Social): Oversee strategic application of audit findings, guiding teams on leveraging data to drive client success.
• Target Audience Analysis (Earned, Influencer, Social): Shape methodologies for audience insights, ensuring relevance and alignment with both short- and long-term goals.
• Channel Fluency & Strategies (Earned, Influencer, Social): Define and implement channel-specific strategies at a portfolio level, ensuring innovation and integration.
• Creative Thinking 
• Newsjacking/Trend-to-Earned Ideas: Shape client’s creative response to tr