Director of Performance Marketing- Large Enterprise B2B

$200K

100% Remote Work

One of Jump's prestigious, large enterprise B2B clients has enlisted our help in hiring a Head of Performance Marketing to run their paid media team. They are a large, global technology company based on the west coast, however this role is 100% remote.

You will be the head of strategy but also run hands on keyboard for a variety of platforms. As the head of the department, you will have exceptional communication skills, set expectations accordingly, and manage your team.  Responsible for all aspects of strategy and executing paid digital media, promoting brand awareness, the Head of Performance Marketing will work with internal teams to exceed KPIs and grow business. This includes initial planning, implementation, monitoring, optimization, analysis and reporting. 

• Strategize, develop, execute and analyze ad programs including paid search (SEM), affiliate marketing, lead buying, sponsored content, direct mail, digital video and audio, radio and out-of-home
• Develop and oversee cohesive media plans to build brand awareness
• Work with budgets and seek methods to improve metrics like cost per click, conversion rates, etc.
• Leverage our real-time data dashboards and a plethora of reporting tools, you will communicate campaign performance to internal teams and create a clear road-map for the future
• Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
• Continuously measure and optimize campaign performance while also establishing benchmarks and recommend future tests
• Prepare reports and present results to other teams and management
• Work closely with creative and data teams to develop and optimize campaigns
• Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.)
• Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client’s business objectives
• Gather data on consumer, competitor, and market conditions including building and maintaining test and learn environment with data-driven decision making that furthers all platforms and campaigns.
• Testing against benchmarks each quarter

Requirements 

• 5+ years of performance marketing experience required, specifically an emphasis on strategy and brand awareness
• 3+ years experience for a enterprise B2B client (agency) or in-house
• Extensive experience with LinkedIn
• Experience in scaling/increasing campaign spends while maintaining or improving KPIs
• Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables
• Ability to communicate effectively to all employee levels while understanding both the day to day and big picture
• Ability to hire, train, and foster collaboration with a team that reports directly to you
• Ability to work in a fast-paced environment while managing time effectively

Benefits

Our Mission

We strive to empower outstanding people to exceed our client’s expectations by providing them with the best resources, merit-based incentives and tools to transform data into actionable insights. Join us on our purpose to provide scalable, strategic and indispensable value to our clients.

About Jump 450

Jump 450, an Omnicom Media Group Agency, is based in New York City but employs experts throughout the world. We are a high-growth digital performance marketing agency that has seen rapid growth of over 150% over the past four year and doubled our staff. Jump’s exceptional culture, employee development approach, team engagement, perks, and benefits were just part of the reason publications like Fast Company Magazine, Inc Magazine, Agency Spotter’sTop 30 Agencies 2021 and Ad Age Best Places to Work chose to highlight Jump. We are also an Inc 5000 Company (#899!) and have a >90% team member retention for professional reasons.

Jump 450 is the highest paying performance marketing agency in America. Our lucrative employee compensation model is perhaps one of our most compelling features–one that incentivizes our team to drive meaningful returns for our clients. Jump offers uncapped compensation for employees by sharing ~40% of top-line revenues with the team each and every month. On average our sales, media buying, and creative teams make 400% higher than the average for their roles in the US.

This work environment has created a triangle of alignment between company management, our employees, and our clients. We only hire experts, then provide additional learning and development so that our clients are receiving only the highest quality of output from real