US Comms Senior Manager, FC + EC Technology

About Us:

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Stores across the country. 

We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.   

About the Role:

The US Comms Senior Manager, FC + EC Technology (Business Unit Lead) will manage daily media relations and support major initiatives to create awareness, interest, excitement and true understanding of Dyson, its ethos, its products and technologies, and its future in the US. They will ensure that all Dyson stories and opportunities are maximized in an effective and efficient way.  

The role will be the main media contact for the Beauty Business Unit and will also have cross-functional communications responsibilities [press, influencer] across full Brand, and cross-functionally across other Business Units along with any other applicable new ventures for Dyson. Another Communications area of focus for the role is also overseeing the brand’s Corporate/Internal Communications strategy reflective of their Business Unit in partnership with the Head Of Communications, Dyson Americas, by advocating Dyson’s culture, enhancing employer branding, and facilitating understanding of business goals to support the Americas Leadership Team including the development of our reputation-driving communications, overseeing and executing internal messaging, and strengthening awareness of our corporate narratives.  

MAIN ACCOUNTABILITIES AND SUPPORTING ACTIVTIES:  

Communications – Business Unit: develop, execute and support communications strategies to share Dyson news and elevate Dyson’s reputation externally. Individual is responsible for overseeing the overall FC and EC Business Units strategies and results across press, influencer, and events. 

• FC and EC Communications 

• Set media launch strategies for key products, campaigns, and partnerships that propel Dyson’s reputation forward as key contact for applicable Business Unit 

• Foster and maintain relationships with industry KOLs across press, industry icons, key architects, and beyond 

• Daily pitching to the media and securing regular positive coverage — about Dyson technology, the benefits of Dyson machines, timely events and cultural moments, and more 

• Oversee and respond to inbound media inquiries including business-unit focused crisis communications and strategy in partnership with Head Of Communications 

• Oversee agency relationship and strategy execution 

• Write thorough creative briefs to request help and materials for projects and launches, and keep the team organized as we execute on those plans 

• Manage PR budget  

• “Never be satisfied” and always push for more results, increased interest, and sharing the Dyson point of difference to drive Dyson desirability  

• Communications – Internal/Corporate and Reputation Communications 

• Collaborate with Head Of Communications on Business Unit-focused internal communications strategy and implementation. Utilize copywriting, events, creative and storytelling skills to feature authentic, encouraging, and pioneering stories from and around Dyson. Aid in drafting important company-wide communications, including executive emails, internal newsletter articles, and other formats, as needed. 

• Reputation: develop Dyson reputation narrative. Identify and manage relations with key media outlets, influencers, and KOLs for reputation communications, creating always-on communications opportunities. Manage execution of crisis communications strategies when needed for Business Unit. 

• Support the Head of Communications, Dyson Americas and collaborate with cross-functional teams, playing a pivotal role in issue/reputation management process from media and social me