Senior Organic Growth Strategist

First Things First - What We Can Offer You

• Responsible Time Off
• Comprehensive medical, dental, vision package with 100% employer paid options
• 401k/Retirement Plan with 6% employer match
• Generous Parental Leave Program
• Home Office Allowance
• Paid Volunteer Leave Days
• Public Holiday Exchange Scheme
• Enjoy up to 4 weeks a year of flexible 'Work from Anywhere' time!
• Talent Referral Program – get rewarded for referring a friend to join our team!
• Flexible work environment
• Diverse training & internal networking opportunities across all of our product lines
• Opportunities for career progression and development
• For in-office roles in Broomfield, CO we offer a dog friendly environment, happy hours and office games, and free parking
• Check out our website for more about working at Simpro Group https://www.simprogroup.com/company/careers

The Job

We’re on the lookout for a dynamic Senior Organic Search Strategist to lead organic search efforts across the Simpro Group, enhancing visibility and engagement for our four brands (Simpro, ClockShark BigChange & AroFlo).

This role demands a mix of analytical expertise, creative problem-solving and a forward-looking approach to organic search. You’ll not only drive traditional SEO growth but also explore emerging opportunities - from optimizing for LLMs to staying ahead of industry trends that impact brand visibility.

What You’ll Do

• Develop and execute a comprehensive organic search strategy to strengthen brand visibility across traditional search engines and emerging platforms like LLMs.

• Conduct keyword research, competitive analysis and continuously monitor industry shifts and algorithm changes.

• Identify opportunities to increase visibility in AI-driven search experiences and knowledge graphs.

• Optimize website structure, content and performance for search engines.

• Collaborate with developers to implement technical SEO and schema enhancements.

• Partner with the Content team to optimize on-page content for search intent, keywords and user experience.

• Create briefs for content that align with both SEO goals and emerging search behaviours.

• Ensure content strategies support discoverability across multiple surfaces (SERPs, AI assistants, LLMs, etc.).

• Lead backlink acquisition strategies to strengthen domain authority.

• Identify partnerships, collaborations and digital PR opportunities that expand group's presence and reputation.

• Use analytics tools (e.g., Google Analytics, GA4, Ahrefs, SEMrush) to measure and report on organic performance.

• Translate complex data into actionable insights for stakeholders.

• Track and share industry trends and emerging technologies that could impact organic visibility.

• Partner with cross-functional teams to ensure organic search strategies align with business goals.

• Communicate organic search insights in a clear, compelling way to technical and non-technical stakeholders.

What You’ll Bring

• Solid hands-on SEO or organic search experience with measurable impact.

• Strong knowledge of SEO tools, analytics platforms and search engine guidelines.

• Understanding of how AI/LLMs are changing search discovery and visibility.

• Comfortable translating data into insights that inform decision-making.

• Team player with excellent communication skills who can influence across departments.

• Skilled in managing multiple projects while staying agile in a fast-changing search landscape.

Who You Are

• Data-Driven: Prioritize initiatives and opportunities grounded in insights.

• Process-Oriented: Follow and refine processes to drive scalable impact.

• Curious & Future-Focused: Proactively explore how industry trends, AI, and new technologies will affect brand visibility.

• Empathetic: Center the Customer’s needs and experiences in all strategies

Core values required of all Simpro, AroFlo, BigChange & ClockShark employees:

We Are One Team

We Are Customer Centric
We Are Growth Minded
We Are Accountable
We Celebrate Success

Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. This means that we want everyone t