Senior Graphic Designer

About nuuds

nuuds exists to make millennial women feel confident in what they wear and to make their lives easier. We serve women who feel uncomfortable in their skin and want to feel good again. We create confidence through perfectly-fitted clothing that makes millennial women feel incredible, building a sustainable, profitable business driven by customer obsession and operational excellence.   Founded by influencer and entrepreneur Daryl-Ann Denner, nuuds has grown from a small collection of T-shirts into a brand with hundreds of product styles, a cult-like customer following, and ambitious plans to become a billion-dollar global clothing brand. We’re a digital-first, community-driven brand — and every pixel we put into the world reflects that.

The Role

Great design at nuuds isn’t decoration — it’s a growth driver. Our visual identity lives across email inboxes, product pages, paid ads, social feeds, and campaign landing pages, and it has to work hard at every touchpoint: stopping the scroll, communicating confidence, and converting browsers into buyers.   We’re looking for a Senior Graphic Designer who brings strong creative instincts alongside serious production skill. You’ll own execution across all digital channels — email, web, paid media, social, and campaigns — and you’ll come to the table with ideas, not just files. You’ll work closely with the Creative Director, who sets the overall creative direction, and your job is to help bring that vision to life while contributing concepts, catching opportunities, and elevating the work at every step.   This is a high-output, high-craft role. You’ll move fast and stay sharp — producing assets that are on-brand, conversion-aware, and genuinely beautiful. You don’t wait to be told exactly what to make. You understand the brand, know the customer, and use that to fuel creative thinking that supports the team’s direction rather than replacing it.

Key Responsibilities

Brand Visual Identity & Design Systems
• Execute and maintain the nuuds visual identity across all digital channels — ensuring consistency while contributing ideas for how the brand can evolve each season.
• Build and maintain comprehensive design systems in Figma, including component libraries, style guides, color systems, and typography standards for cross-functional use.
• Create and manage brand asset libraries including fonts, color palettes, graphic elements, templates, and seasonal toolkits.
• Develop custom graphic elements, typographic treatments, and visual motifs that become part of the nuuds visual vocabulary.
• Set and enforce design standards that ensure brand consistency across all customer touchpoints.
  Email Creative & Campaign Design
• Design and produce all marketing emails — including product launches, promotions, welcome flows, post-purchase sequences, win-back campaigns, and seasonal moments.
• Build production-ready email templates in Klaviyo (or similar ESP) with mobile-first design, accessible markup, and CRO best practices baked in.
• Design email creative that balances brand storytelling with clear hierarchy, compelling CTAs, and conversion-driven layouts.
• Partner with the email marketing team to A/B test subject line visuals, layout variations, hero treatments, and CTA design — iterating based on open rate, click rate, and revenue-per-send data.
• Maintain a modular email template system that enables fast production without sacrificing quality or brand integrity.
  Website & E-Commerce Design
• Design homepage modules, collection pages, product detail pages (PDPs), landing pages, and promotional banners for the nuuds Shopify storefront.
• Create seasonal site refreshes and campaign-specific landing pages that align with launch creative and drive conversion.
• Apply CRO (conversion rate optimization) principles to web design — understanding how visual hierarchy, imagery placement, and UX decisions affect add-to-cart and checkout rates.
• Design responsive layouts optimized for desktop, mobile, and tablet — with mobile as the primary experience for our customer.
• Partner with the development team on design handoff, QA, and implementation using Figma specs and dev-ready asset packages.
• Design site merchandising assets including category banners, editorial modules, and promotional callouts that support the buying journey.
  Campaign Creative & Ideation
• Execute integrated campaign creative across all digital touchpoints — translating the Creative Director’s direction into polished, production-ready assets.
• Actively contribute ideas during campaign concepting — bringing visual references, design concepts, and channel-specific suggestions that feed the Creative Director’s direction.
• Build out full campaign asset suites that scale across email, web, social, paid, and any additional channels req