Market Development Manager, Digital Apparel Solutions

Company Description

ABOUT AVERY DENNISON CORPORATION: 

Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products and solutions, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2021 were $8.4 billion. Learn more at www.averydennison.com.

Job Description

The Market Development Manager (MDM) is responsible, working closely with our Global Commercial organization, for driving top line growth and developing new business opportunities utilizing a full suite of Avery Dennison digital solutions in the apparel industry in North America. You will work closely with the Sales, Product Development, Digital and Innovation teams to identify and evaluate opportunities that convert into new or incremental sales.

YOUR RESPONSIBILITIES WILL INCLUDE:

• Identify, assess, develop and manage new programs and business opportunities associated with Avery Dennison’s digital solution solution portfolio, working closely with customer deployment teams to deliver successful commercialization 
• Support the creation and delivery of selling tools and content, from lead generation to closing a deal
• Communicate and link key value propositions, differentiators to customer with RBIS solutions set
• Develop and maintain working relationships with business partners at the customers’ organizations
• Act as a business innovation lead for customers’ and prospects’ strategic digital initiatives such as supply chain transparency and efficiency, digital consumer engagement, etc.
• Work with prospective customers to identify unmet needs, and present compelling solutions.
• Initiate, determine, and present ROI business case analysis for customer opportunities
• Surface new ideas, products applications and solution to the Digital Solutions product teams
• Collect and prioritize solutions and technical feedback with solution development teams
• Incorporate knowledge of the industry to partner with stakeholders to develop market right solutions, support materials and pricing recommendations across all digital solutions
• Stay abreast industry trends by attending trade shows, events, webinars and staying on top of market insights as well as global branding trends via market research reports
• Collaborate with other business units to evaluate volume, identify trends, ensure quality

Qualifications

• Bachelor's degree required with a major in Computer Science, Marketing, Business, or a related field strongly preferred.
• 5+ years of experience in business development, sales or consulting.
• Deep knowledge of the retail apparel market required.
• Previous experience in commercializing digital/software solutions in consumer or B2B use cases.
• Basic understanding of typical software elements / architecture that are used in common digital/software solutions.
• A demonstrated track record in developing and executing new business opportunities. 
• Ability to develop go-to market strategy, as well as execute activities.
• Have a solid understanding of finance and ROI analysis.
• Detail oriented, project management and communication skills a must.
• Strong influencing skills and storytelling skills and ability to champion projects both cross functionally and vertically within the organization.

• Excellent interpersonal, written communications, and organizational skills.
• Ability to travel frequently.

Additional Information

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.