Senior Marketing Manager, Brand Strategy

Work Location:

Mount Laurel, New Jersey

Hours:

40

Pay Details:

$110,760 - $178,880 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. The included salary range for this role takes into account multiple factors that are considered in making compensation decisions. The base pay actually offered may vary based upon candidate's skills and experience, job-related knowledge, licensure and certifications, geographic location, and other specific business and organizational needs. As TD puts career development at the forefront of our colleague experience, it is not typical for an individual to be hired at or near the top of the range for their role.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Marketing

Job Description:

The Senior Group Manager, Marketing Planning leads a high performing team supporting multi-complex portfolios on the development and execution of Marketing strategy planning, annual portfolio planning and acts as a key contributor in influencing business operational decisions. As a people manager, this role is additionally accountable for continuing to grow the Marketing professionals to bring innovation to the business by providing on-going feedback and performance reviews, coaching and developing employees and ensuring performance management activities are undertaken and providing regular input into employee assessments and development plans to continue to bring innovation to the work produced by the Marketing and portfolio team(s).

Depth & Scope:

• Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required
• Oversees and leads a large and/or highly complex and diverse portfolio for an area of significant complexity, scope or risk, while growing talent, developing skills and capabilities to achieve career goals, support project/initiative success and achieve business results
• Leadership and approval of campaigns and oversight of marketing execution for all projects within portfolio, leadership role in all BU campaigns to ensure strategy execution, appropriate governance and stakeholder approvals are delivered
• Provides coaching, mentorship and guidance to practitioners, business, executives within area of expertise
• Manages and oversees the overall discipline and strategy for the respective areas while aligning to the enterprise best practices
• Acts as a strategic partner to leadership team on the management of the portfolio and financials, with deep industry, external/internal, enterprise knowledge, recognizing and anticipating emerging trends and; identifying operational efficiencies and opportunities with other business management/enterprise areas
• Facilitates key strategic discussions and provides thought leadership to executive audience (output may include strategic roadmap and/or deliverables/frameworks/short to long term goals, etc.)
• Sets operational team direction and collaborates with others to execute on common goals
• Focuses on longer-range planning for functional area (e.g. 12 months or greater)

Education & Experience:

• Undergraduate degree or relevant professional certifications, designations, or equivalent required
• 10+ years relevant experience
• Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
• Knowledge of current and emerging competitor and market trends
• Knowledge of risk management environment, standards and regulations
• Ability to contribute to strategic direction of the function and provide advice to senior leadership
• Ability to forecast initiatives and demand in order to develop annual strategic plan
• Skill in managing budgets, P&L and resource allocation
• Advanced ability to lead, plan, implement and evaluate program/project activities to ensure completion of product initiatives
• Skill in talent development and performance management
• Ability to exercise sound judgement in making decisions
• Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills
• Ability to work collaboratively and build relationships across teams and functions
• Skill in using analytical software tools, data analysis methods and reporting techniques
• Skill in using computer applic