Senior Product Marketing Specialist, Financial Services

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

Role:

The Industry Marketing team is at the forefront of our company’s growth, helping the world to understand our unique value and its relevance by industry. We seek a passionate marketer who can define the best program of action to excite and mobilize the Financial Services industry relative to ServiceNow.  In this role, you will distill our platform and products into compelling value propositions that motivate audiences toward deeper engagement with ServiceNow. Your role in helping us to reimagine the future of work will require thought leadership, action-orientation, commitment to excellence and incredible teamwork. This individual contributor role reports to the Sr. Director, Industry Marketing.  

 What you get to do in this role: 

• Define ServiceNow’s value proposition for Financial Services products and solutions, globally; create the narratives for the key buying centers  
• Help to fuel the growth of Financial Services by contributing to scale marketing and selling motions: optimize motions for product target personas, aligned to mission areas and solutions, sales maturity, market maturity and solution-market fit  
• Help to fuel the growth of our Financial Services Products (Financial Services Operations and ServiceNow Disputes, Built with Visa) and solutions (Risk, IT, HR, and Innovation) by carving a path to market that supports the individual product value propositions  
• Provide input to compelling content across a variety of asset types (research, white papers, presentations, data sheets, release communications, customer stories, e-books, etc.) and communication platforms ( .com, social, blogs, webinars, email, events, community and more)  
• Identify, validate and develop cross-organizational use cases for our products and solutions 
• Help drive scale efficiencies across ServiceNow: run communities of practice, participate in planning and interlock meetings, make process improvements, and generally mature the marketing functions upon which you have influence  
• Act as a spokesperson for ServiceNow products and solutions to internal and external audiences, including sales kickoff, sales training, executive briefing center, Knowledge, events, webinars, industry conferences, and analyst briefings 
• Help support key conferences and regional events - including speaker selection, content reviews, and messaging support 
• Help develop and deliver sales training content to improve funnel and sales performance 

Qualifications

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry. 

• 6+ years of technology product marketing experience with a majority of time spent marketing to financial services firms  
• Customer-driven, natural empathy for and understanding of customers' needs 
• Excellent written and verbal communication skills; ability to perform in public speaking roles, including announcements, and analyst engagements 
• Stakeholder management skills, spanning from Product Leaders, to Marketers, Sales, GTM and Engineers  
• Excellent collaboration skills to deliver work in partnership with cross-functional teams, partners and third parties 
• The ability to be both hungry and humble 
• Must be comfortable with social media and community participation  
• Up to 15% travel to support sales efforts and industry events, as global health situations permit  
• Bachelor's degree or equivalent experience

FD21

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexibl