Sr. Marketing Specialist - Power Providers

 

Together, we own our company, our future, and our shared success.

 

As an employee-owned company, our people are Black & Veatch. We put them at the center of everything we do and empower them to grow, explore new possibilities and use their diverse talents and perspectives to solve humanity's biggest challenges in an ever-evolving world. With over 100 years of innovation in sustainable infrastructure and our expertise in engineering, procurement, consulting and construction, together we are building a world of difference.  

 

Company : Black & Veatch Corporation  

Req Id : 112535 

Opportunity Type : Staff 

Relocation eligible : No 

Full time/Part time : Full-Time  

Project Only Hire : No 

Visa Sponsorship Available: No 

Why Black and Veatch

Black & Veatch allows you to lend your talent and perspective to humanity’s biggest challenges in a flexible environment where you are empowered to grow and explore new possibilities. We offer competitive compensation; 401K match and benefits that start day 1. 
 
Our hybrid environment allows you to balance your work and personal life. At Black & Veatch, you own your career with purpose and meaning. You are empowered to grow and explore new possibilities at every step of your career journey. Bring your big ideas knowing you are safe to be who you are and speak up with concerns or questions and put your diverse talents and perspectives to use.

The Opportunity

As the Marketing Manager – Power Providers, you will have the opportunity to:

• 
  Ensure delivery of Enterprise Marketing strategic plans across assigned client segments, positioning the BV brand and promoting our full portfolio of solutions that contribute to top and bottom- line growth by filling the sales funnel with qualified leads
• Serve the business as a marketing partner for Power Providers, BV’s largest client-facing market segment.

The Team

Black & Veatch’s Enterprise Evolution consists of critical functions focused on identifying market opportunities and bringing together our client-facing and growth efforts. Functions include Enterprise Marketing & Communications, Enterprise Sales, Enterprise Strategy, Innovation, Mergers and Acquisitions and Sustainability.

Key Responsibilities

• Manage implementation of enterprise marketing strategy at the segment and sub-segment level
• Coordinate with functional marketing teams to implement and manage tactical campaign execution
• Lead execution of event plans in accordance with strategic goals and imperatives, coordinating with functional marketing teams to ensure effective execution
• Manage development and execution of required event deliverables, including booth, signage, graphics, social, collateral provision, etc. 
• Ensure brand integrity during execution of client-facing marketing efforts
• Schedule, manage and promote content through social media channels aligned with External Affairs/Social Media teams
• Manage, analyze and qualify lead generation results in conjunction with Marketing Lead and Demand Generation team
• Engage with SMEs and Client Account teams to help schedule, document & track association engagement
• Manage tactical KPI development and reporting

Management Responsibilities

Individual Contributor

Preferred Qualifications

• Strong track record of integrated marketing in a B2B environment, particularly in a services industry.
• Familiarity with energy markets preferred
• Experience with implementing integrated marketing campaigns to define and differentiate offerings to existing and new clients
• Proven ability to demonstrate geographic and cultural awareness and understanding of planned campaigns to reach diverse client types
• Ability to work across diverse teams and geographic locations is a must.
• Demonstrated ability in project management and execution
• Understanding of an integrated marketing mix to support digital and traditional marketing efforts

Preferred Competencies

• Strong communication and presentation skills
• Ability to strategically plan and manage Marketing projects
• Demonstrated creativity in strategic implementation  
• Strong collaboration and teamwork

Minimum Qualifications

• Bachelor's degree in marketing, communication or a related field; or equivalent experience
• 6+ years related experience
• All applicants must be able to complete pre-employment onboa