Public Relations Director

Zeta has a vision to make sophisticated marketing simple. Through our industry-leading Zeta Marketing Platform, an all-in-one solution for marketing technology, we work with enterprise Fortune 500 and middle market brands to help them deliver better experiences for consumers with better results through our proprietary data set, AI, and activation across all channels.

We are looking for a strategic, creative, and collaborative Public Relations Director to develop and implement a fully integrated communications plan. In this role, you will develop and drive company messaging, serve as a representative with the press and manage a PR agency, drive thought leadership with executive communications, oversee internal communications, and support the growth of our social media channels. You will report into the GVP of Marketing Communications and you will work out of our New York City or San Francisco office. 

Who You Are

You are a gifted storyteller and are masterful at selecting the most impactful channels to convey a message. You are passionate about B2B technology, understand cloud-based platforms and enterprise marketing, and are skilled at tailoring messages for both external and internal audiences. You excel in writing and editing in tailored brand or personal voices, and you’re excited about making an impact on one of the world’s largest marketing clouds!

What You’ll Do (Responsibilities)  

• Establish a corporate communications and company reputation strategy for all key Zeta constituencies -- Employees, Investors, Customers, and Prospects -- that elevates Zeta’s vision, mission and positioning
• Direct public relations agency to secure press, oversee media interviews, prepare briefing documents, build upon strategic key messages, and identify award submission opportunities
• Manage crisis communications and escalation processes and procedures cross functionally in partnership with leadership teams, ensuring rigor and discipline across departments
• Partner with key executives to shape voices and build thought leadership program with press opportunities and bylines
• Develop, edit, and distribute all corporate press releases
• Build direct relationships with key business, trade, and tech media
• Provide media training documents and guided sessions to support subject matter experts
• Help create engaging communications for employees and prospective talent
• Oversee community growth, content, and engagement of key social media channels

What You Need to Succeed

• Leadership ability
• 8+ years corporate communications, public relations and media experience working with technology either in-house or with an agency
• Outstanding communications skills, particularly written
• Confidence working with executives in high pressure settings, under tight and unexpected deadlines
• Strategic thinker with the acumen to connect the dots on key issues across the business
• Attention to detail and ability to handle many projects at once
• Proficient in the development of integrated communications plans as well as crisis communications
• Experience working in a public company or public entity strongly preferred
• Experience managing a team, agencies, and outside consultants
• Knowledge of the marketing/advertising technology landscape

Diversity, Equity and Inclusion at Zeta

We are committed to building diverse teams with different identities, backgrounds and perspectives.

We believe in providing a forum to connect at Zeta, to learn and celebrate differences. Our mission is to ensure we have an environment that enables a deep level of trust and belonging, so everyone feels invited to bring their whole selves to work, and to increase both diversity at Zeta as well as in the technology industry.

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation or gender identity or expression.

About Zeta Global

Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for so