Salesforce Technical Architect-Marketing Cloud, Data Cloud

At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone. 

We use these values to fuel superior results: 

Lock arms 
We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good. 

Show hustle 
We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional. 

Embrace change 
From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next. 

Elevate empathy 
We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability. 

Never settle 
We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas. 
  
But enough about us. Let’s talk about you.  
  
As a Salesforce Technical Architect, Marketing Cloud, Data Cloud at Horizontal Digital, you will manage, develop, and implement technology solutions for clients. The SFMC Technical Architect is a critical role for the Marketing Automation team and will lead the development of our Marketing Cloud and related platform projects. 

We’re looking for a digital technology expert who is comfortable leading as a player/coach. In this role you will manage developer resources and work side-by-side with project teams as an active participant defining requirements, shaping technical solutions, and taking a hands-on approach to implementation and ensure quality assurance. You will work across multiple projects with a diverse team consisting of a mix of functional consultants, front and backend developers, digital strategists, project managers, and the UX/creative team. Your goal is to guide a team to produce great work, expand our technical capabilities, and help clients meet digital objectives.  Other team members will look to you to provide definitive answers to complex questions regarding the Salesforce Marketing Cloud platform and ecosystem products. 

What you’ll do:  

• Provides leadership and guidance on all technical aspects of the Salesforce Marketing Cloud and Data Cloud platform implementations and functionality. 

• Work with functional and business clients to determine solutions that drive additional business value. 

• Deploy and maintain integrations as part of long-term client relationships. 

• Work with Salesforce Marketing Cloud product suite including: Engagement (formerly Email Studio and associated apps, Personalization (formerly Interaction Studio), Intelligence (formerly Datorama), Data Cloud (formerly Salesforce CDP), Account Engagement (formerly Pardot), and cross-platform applications such as Marketing Cloud Connect and Distributed Marketing. 

• Make architectural technology decisions related to the Salesforce Marketing Cloud and Data Cloud environment. 

• Create technical specifications and providing analysis between current and future states. 

• Clearly articulate and provide technical subject matter expertise to both customers and internal project teams. 

• Conduct technical requirements gathering, review, and architecture sessions and translate business requirements into SFMC software design appropriate for the client needs. 

• Establishes and evolves best practices for the development efforts within the Salesforce Marketing Cloud platform for the Horizontal Marketing Automation team. 

• Work creatively and analytically with clients to understand business needs and create technical solutions in a problem-solving environment. 

• Develop solutions for fit and scalability, while ensuring that they confirm to long-term strategic priorities. 

• Evolve and shape the strategy, architecture, platform, and standards for the integration team. 

• Specify and publish standards around API’s. 

• Assist with pre-sales activities as requested. 

• Responsible for staying current with rapidly developing Salesforce Marketing Cloud platform suite and ecosystem technology features and capabilities. 

• Create, manage and present an actionable BRD/FSD (Blueprint) that aligns a client’s business needs to th