Senior Director, Marketing - Dyslipidemia

Location: Wilmington
Hybrid Policy: 3 days a week onsite

At AstraZeneca, we turn ideas into life-changing medicines. Working here means thinking big and working together to make the impossible a reality. We’re focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life.

Join us as Senior Director, Marketing - Dyslipidemia in Wilmington for the US Bipharma CVRM therapeutic area where you will play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives. This role requires a strong ability to think strategically, communicate effectively, lead others, problem solve, influence, and collaborate in both scientific and commercial contexts.

Main Duties and Responsibilities

• Leads the development and end-to-end execution of the Brand strategy, aligning positioning, messaging, value propositions, and go-to-market plans to business objectives.

• Uses a meticulous, scientific approach to understand, navigate, and adapt to complex, rapidly changing environments; leads the creation of compelling, evidence-based content that educates and influences target audiences.

• Leads all aspects of multi-channel media measurement and the analytics plan, ensuring robust KPI frameworks, performance dashboards, and actionable insights inform optimization.

• Delivers innovative, modern marketing approaches, including data-driven social media strategies and implementation tailored to diverse consumer segments.

• Identifies, builds, and sustains strong alliances with cross-functional partners across the enterprise and broader ecosystem

• Acquires, develops, and assesses marketing talent for current and future needs; builds succession pipelines and critical capabilities.

• Influences cross-functional stakeholder decisions and collaboration to ensure goals are achieved; navigates ambiguity and drives alignment.

• Assesses marketing impact continuously; makes timely course corrections, tests-and-learns, and pivots to improve outcomes.

• Leads cross-functional brand P&L expense targets, ensuring resource allocation, return on investment discipline, and financial accountability.

• Understands and clearly communicates sales performance and forecasting targets; partners closely with Sales, Finance, and Supply to align demand planning.

• Champions a growth mindset, learning agility, and entrepreneurial thinking across the team and partners.

• Demonstrates the ability to translate innovative ideas from concept to execution, including pilots, scale-up, and post-launch optimization.

• Anticipates trends, competitive moves, and market dynamics to inform strategy, positioning, and investment decisions.

• Leverages new technology platforms and data insights to identify opportunities, personalize engagement, and accelerate performance.

• Leads with resilience; empowers teams to take ownership, experiment responsibly, and deliver high-impact outcomes.

• Drives performance and results through clear objectives, coaching, accountability, and cross-functional delivery.

• Champions inclusion and belonging, ensuring diverse perspectives shape strategy, execution, and talent decisions.

• Builds strong Brand advocacy among Key Opinion Leaders (KOLs) and industry influencers to amplify reach, credibility, and adoption.

Essential Requirements

• Bachelor’s Degree in any background

• 8+ yrs experience in one or a combination of: pharmaceutical, healthcare, scientific, clinical, institutional or related industry experience which includes 5 yrs of Commercial experience

• Proven leadership capabilities and/or people management experience

• >2 years experience in pharmaceutical field facing roles

Desirable Requirements:

• Advanced Degree in Business, Marketing, or Science

• Experience in CVRM, especially dyslipidemia

• Strong presentation and negotiation skills

• Ability to successfully work through ambiguity

• First-line leader experience 

• Demonstrated track record of success in achieving ambitious goals or career progression

• Experience leading brand strategy and executing against it

• Strong financial acumen with the ability to assess and drive results

• Proven track record of consistent ach