Senior Campaign Manager

Company Description

About CyberArk:
CyberArk (NASDAQ: CYBR), is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on Twitter, LinkedIn or Facebook.

Job Description

CyberArk is seeking a Senior Campaign Manager, reporting to the Director of Solutions Marketing, Machine Identity, to support our growth initiatives. This is an exciting new role that will help build a growing part of CyberArk’s business. This role will design and deliver effective campaigns to educate the market and drive demand for our Machine Identity Security solutions worldwide. The ideal candidate is an eager, open-minded, and high-energy individual who can roll up their sleeves to get things done by supporting campaign development and execution. This person is an excellent communicator who knows how to track milestones, blend strategy, creativity, analytics and project management skills together.  

In this role you will: 

• Lead strategic planning and digital customer journey execution of integrated marketing campaigns to reach a defined target audience. 

• Work in collaboration with product marketing, sales, overlays and organizational leaders to develop a deep understanding of our audience strategy, including key personas, ideal customer profiles, and market drivers. 

• Support the content strategy in partnership with the corporate messaging and content marketing teams to develop thought leadership strategies, story arcs and agreed upon content deliverables to position CyberArk as an industry leader in Machine Identity Security at every stage of the buyer’s journey. 

• Build integrated campaign architecture and channel mix designed to lead the target audience along a cohesive buyer’s journey from awareness through adoption and expansion; selecting and executing tactics that will achieve target goals. 

• Develop nurture strategy and framework in collaboration with marketing automation team to ensure maximum lead conversion. 

• Manage digital footprint and strategy related to supporting campaign objectives in partnership with the web, social and digital media teams. 

• Manage and coordinate the campaign implementation process, aligning with key stakeholders across marketing functions on roles, responsibilities, key objectives, timelines, milestones, and deliverables. 

• Maintain internal collaboration site, keeping available campaign materials and kits up to date and readily available for global activation by various teams and stakeholders. 

• Support sales and SDR enablement to ensure highly successful outbound prospecting motions, and a consistent messaging framework across every prospect interaction with CyberArk. 

• Partner with the channel marketing organization to deliver scalable repeatable programs to be executed through the channel to support shared business goals. 

• Document processes, create templates, publish program briefs and execution instructions. 

• Analyze and evaluate campaign performance, reporting out to key stakeholders regularly and optimizing performance based on real time 

#LI-HA1

Qualifications

• Experience in B2B Enterprise Technology Marketing 

• 7-10 years of multichannel campaign strategy development and marketing execution experience 

• Exceptional communicator, comfortable navigating large teams, operating cross-functionally with stakeholders spanning senior leaders through early career contributors. 

• Deep understanding of campaign creation, tools and platforms used across both digital and traditional marketing tactics. 

• Strong writing skills with the ability to write copy from messaging developed by product marketing. 

• A deep understanding of funnel conversion and campaign performance metrics, with the ability to utilize information fro