Director, Connected Commerce & Retail Media

Director, Connected Commerce & Retail Media (eCommerce, Retail Media & Omni Marketing)

At Alcon, we're passionate about enhancing sight and helping people see brilliantly. With more than 25,000 associates, we innovate fearlessly, champion progress, and act swiftly to impact global eye health. We foster an inclusive culture, recognizing your contributions and offering opportunities to grow your career like never before. Together, we make a difference in the lives of our patients and customers. Are you ready to join us?

The Director of Connected Commerce will lead the execution and advancement of Alcon OTC’s eCommerce and Retail Media capabilities, driving integrated sales and marketing performance across omni-channel retailers (e.g. Amazon, Walmart, Target, etc.).

In this role, a typical day will include:

This role owns the Connected Commerce agenda end-to-end, connecting Brand, Sales, and Media to deliver accelerated growth, stronger retailer partnerships, and best-in-class digital shelf execution. The Director will lead a cross-functional team spanning both commercial sales and digital marketing, ensuring aligned priorities, investment decisions, and performance outcomes.

Key Responsibilities

• Lead the Connected Commerce strategy across eCommerce, Retail Media, and omnichannel marketing to drive sustainable growth and market leadership across key platforms (e.g., Amazon, Walmart, Target, DTC)

• Develop and execute integrated digital commerce plans across multiple retail partners, including assortment, pricing, and promotional strategies aligned with brand objectives

• Own and optimize retail media investments, including Amazon AVN and other platform-specific solutions, ensuring strong ROI, measurement rigor, and performance transparency

• Partner cross-functionally with brand, sales, and finance teams to align Joint Business Planning (JBP) priorities, marketing investments, and commercial targets

• Leverage advanced analytics, digital shelf tools, and shopper insights to improve discoverability, conversion, and overall customer experience

• Manage both sales and marketing levers within commerce environments to drive revenue growth, share gains, and profitability

• Collaborate with internal stakeholders and external partners (retailers, agencies, and technology platforms) to deliver best-in-class execution and innovation

• Identify and scale new commerce capabilities, tools, and partnerships to accelerate digital transformation within a matrixed organization

• Lead forecasting, budget management, and KPI tracking to ensure delivery against business objectives

• Build, lead, and develop a high-performing team while influencing cross-functional stakeholders and fostering a culture of accountability and continuous improvement

WHAT YOU’LL BRING TO ALCON:

• Bachelor’s Degree or Equivalent years of directly related experience (or high school +18 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs)

• The ability to fluently read, write, understand and communicate in English

• 10 Years of Relevant Experience

• 6 Years of Demonstrated Leadership

Preferred Qualifications

• Deep experience across leading eCommerce and marketplace platforms (e.g., Amazon, Walmart, Target, DTC)

• Strong background in digital marketing, omnichannel strategy, and/or retail media

• Proven track record of delivering commercial results, including sales growth, market share, and profitability

• Demonstrated expertise in Retail Media strategy, performance marketing, and measurement frameworks

• Advanced knowledge of digital shelf optimization, retail analytics tools, and marketplace ecosystems

• Strong analytical mindset with experience leveraging data and insights to inform strategy and decision-making

• Experience managing significant marketing and media budgets with a focus on ROI and performance outcomes

• Background in OTC healthcare, CPG, or other fast-moving consumer goods categories preferred

• Proven people leadership experience, with a track record of building and developing high-performing teams

• Experience leading cross-functional initiatives and influencing stakeholders within a matrixed organization

• Demonstrated ability to build, scale, or transform commerce capabilities within complex organizations

HOW YOU CAN THRIVE AT ALCON:

• Collaborate with teammates to share standard processes and findings as work evolves

• See your career like never before with focused growth and development opportunities

• Join Alcon’s mission to provide outstandin