Description

Summary:

The Lifecycle Marketing Innovation Manager will play a critical role in elevating Huntington’s customer marketing experience throughout their unique financial journey, by leveraging leading MarTech capabilities.

This role requires a high degree of cross-functional leadership and an in-depth knowledge of how marketing technology drives enterprise growth. The ideal candidate is a self-starter who can lead programs from strategy through to completion.

Duties & Responsibilities:

Lifecycle Marketing Strategy

• Develop personalized marketing strategies to drive loyalty and deepen customers engagement with Huntington products and services.
• Create end-to-end, multi-channel, customer-centered journeys that embed financial tools and products that help customers meet their financial goals.
• Focus on improving the effectiveness and efficiency of marketing throughout the customer lifecycle (consumer, small business, private bank, and commercial)

MarTech Expertise

• Develop a marketing technology strategy and socialize the importance of MarTech advancement and the business impact to leadership and colleagues.
• Activate marketing technology across various channels, including email, SMS, social media, search, and programmatic advertising to improve personalization and automation for customer marketing.
• Assess current MarTech stack based on business objectives, identify gaps, and support the digital team in a market scan to create a recommendation for Huntington’s MarTech roadmap.
• Inspire and lead marketing technology implementation, integration, adoption, and other change management activities to ensure value realization from investments.  
• Stay up to date with industry trends, emerging technologies, and best practices in MarTech, sharing insights and recommendations with the team.

Cross-Functional Leadership & Problem Solving

• Inspire and lead a cross-department team to implement and adopt MarTech solutions.
• Humble leader, willing to roll up your sleeves with all levels across the enterprise and be able to step up as the team grows.
• Proactive problem-solver that can test boundaries and propose creative new solutions.

Basic Qualifications:

• Bachelor’s Degree
• 5-7 years of experience in marketing strategy and technology
• 6 years+ of Project Management

Preferred Qualifications:

• Bachelor's Degree in Marketing, Business or a related field (MBA Preferred)
• 5-7 years of experience in marketing strategy and technology
  • Management consulting experience preferred.
  • Deep experience with MarTech platforms, including Customer Data Platform.
  • Experience with performance based digital marketing programs, customer segmentation, marketing automation, and delivering personalization at scale.  
  • Experience in marketing automation to deliver personalized marketing.

• 6 years+ of Project Management
  • Experienced in managing cross-functional teams and managing conflicting priorities across stakeholder groups.
  • Experience collaborating with 3rd party vendors and agencies.
  • Proven ability to manage technology projects and integrations effectively.
• Leadership & Storytelling
  • Ability to develop working relationships with individuals at all levels of an organization.
  • Ability to convey ideas to senior leadership.
  • Ability to work individually and collaborate across a team.
  • Excellent communication skills to articulate complex technical concepts to non-technical stakeholders.
  • Seasoned storyteller that understands how to adopt based on stakeholder objectives and challenges.

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Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)

Yes

Workplace Type:

Office

Our Approach to Office Workplace Type

Certain positions outside our branch network may be eligible for a flexible work arrangement. We’re combining the best of both worlds:  in-office and work from ho