Senior Clinical Marketing Manager

About Us

Hyperfine, Inc. (Nasdaq: HYPR) is the groundbreaking health technology company that has redefined brain imaging with the Swoop® system—the first FDA-cleared, portable, ultra-low-field, magnetic resonance brain imaging system capable of providing imaging at multiple points of care in a healthcare facility. Our mission is to revolutionize patient care globally through transformational, accessible, clinically relevant diagnostic imaging. Learn More

About The Role

Job Title: Senior Clinical Marketing Manager

Location: Palo Alto, CA

The Senior Clinical Marketing Manager is responsible for developing and implementing clinical marketing strategy and plans, creating clinical marketing materials, and managing professional education programs. The clinical area scope is broad, including, but not limited to, radiology, neurology, neurointervention, critical care, stroke, neurodegenerative disorders, and brain health. This person will work closely with several cross-functional partners, including the Clinical team, field clinical specialists, the sales team, the Chief Medical Officer, and other company leadership. This role reports to the Senior Director of Marketing.

Responsibilities:

Clinical Marketing Strategy and Planning 

• Develop clinical marketing strategies to support commercial goals for driving global adoption and utilization of the Swoop system, including assessment of market impact of clinical claims and metrics.  
• Work with the Clinical team on the development of a compelling body of clinical evidence supporting the use of portable MRI in the commercial space, e.g., hospitals, offices and beyond.
• Identify and implement a multi-channel clinical marketing plan with tactics to execute on clinical marketing strategy, including sales tools, promotion, and professional education programs.
• Work with the Clinical team to monitor and analyze key publications, trials, data, and conference presentations to extract key insights that inform and drive immediate and long-term commercial strategies globally.   

Clinical Marketing Materials and Sales Training

• Develop clinical messaging around key clinical publications and presentations that contain data on the Swoop system and competitors.
• Create sales tools and communication for all relevant clinical publications to support deployment of clinical messaging through the commercial team, including summaries of clinical publications, discussion guides, brochures, presentations and digital content.
• Develop training to effectively educate the commercial team on the Swoop system’s clinical data and clinical tools.
• Serve as a subject matter expert and point of contact for the commercial team on Swoop system clinical data and studies.
• Identify and execute on promotional opportunities for clinical messaging dissemination.
• Contribute to key tradeshow and congress activity by leading the development of the clinical messaging, education, and engagement of KOLs at these events. 

Professional Education Programs

• Build deep relationships with current and emerging KOLs.
• Develop professional education plans and determine the most impactful programs to optimize budget while executing the clinical marketing strategy to support commercial goals. Scope to include webinars, peer-to-peer activities, virtual and in-person educational events, and conference events.
• Work with KOLs to develop clinical content for professional education programs.
• Create promotional materials for educational events and collaborate with the sales team on event recruitment. 

Knowledge & Skills: 

• Strong communication skills.
• Self-led in training and project oversight and execution.
• Ability to quickly learn and understand new disease states, medical diagnostic and treatment approaches, and advanced medical technologies.
• Strong analysis skills that translate into clear communication via messaging and visuals.