Creator Product Adoption Manager, Automotive

About the team

The Creator Product Adoption Team is responsible for designing and executing best-in-class, scalable global programs that drive core product adoption among creators. This team works closely with Content Strategy and Product teams to define product adoption priorities and develop frameworks, approaches, and engagement levers that empower Regional Operations teams to drive measurable impact. In addition to shaping global adoption strategies, this team directly executes Creator Product Adoption initiatives in North America (NA), ensuring alignment with overarching company objectives and market-specific needs.



About the Role

This role will specifically focus on driving product adoption in the automotive vertical, ensuring that creators in the automotive space can effectively leverage platform tools to enhance their content, audience engagement, and overall success.



We are looking for a Creative Product Adoption Manager with a passion for automotive content and creators to lead and execute scalable product programs within the automotive vertical. The ideal candidate is strategic, data-driven, and deeply knowledgeable about the automotive creator ecosystem. This role requires experience in product marketing, cross-functional program execution, and the ability to translate automotive industry trends into compelling creator engagement strategies.



Responsibilities

- Develop, support and execute scaled product programs (manage end to end) focussed on driving large-scale participation and product adoption from creators on the platform

- Work with product team to identify potential program/project opportunities and outlines based on product roadmaps and data driven needs

- Work with local/regional ops teams to rollout scaled product adoption frameworks and programs locally

- Align on standardized, clear measurement plans and set joint OKRs in line with Creator and product PGC team. Track program progress to program goals, incorporate improvement tweaks in realtime to optimize program success metrics

- Evaluate successful program components and execution as well as areas for improvement to synthesize back to key XFN stakeholders

- Build strong relationships with XFN teams needed to operationalize product programs (eg GUO / Product Ops, PMM, Product, Comms, USDS, legal, etc)