Senior Web Experience Manager, Homepage

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

We are seeking a strategic and hands-on Senior Web Experience Manager to own the content strategy, experience design, and performance optimization of the ServiceNow.com homepage—our digital front door. This role will define and execute the homepage vision globally, including all regional variants (French, Japanese, etc.), ensuring visitors immediately understand who ServiceNow is, what we do, and the value we provide. The ideal candidate brings expertise in brand storytelling, demand generation, conversion optimization, and data-driven testing, with the ability to balance strategic thinking with tactical execution in a high-visibility, fast-paced environment.

This is a senior individual contributor role requiring both strategic vision and hands-on execution capabilities to drive homepage performance and support key marketing initiatives including product launches, global events, and integrated campaigns.

Responsibilities:

Homepage Strategy & Vision

• Define and own the content strategy and experience approach for the ServiceNow.com homepage (US-Global) and all regional homepage variants, ensuring alignment with brand positioning, marketing campaigns, and business objectives
• Develop a strategic roadmap for homepage evolution that balances evergreen brand storytelling with time-bound campaigns (product launches, events, seasonal initiatives)
• Drive innovation in how the homepage brings the ServiceNow brand to life through rich storytelling, visual design, interactive experiences, and compelling messaging that bridges brand awareness and demand generation
• Establish frameworks and best practices for homepage content planning, messaging hierarchy, audience targeting, personalization, and optimization
• Stay ahead of digital experience trends and competitive landscape to ensure the homepage remains best-in-class

Content Planning & Execution

• Lead the planning, creation, and launch of homepage content experiences that support marketing campaigns, product launches, global events, and brand initiatives
• Partner closely with Corporate Marketing, Integrated Marketing, Product Marketing, Brand, Product Management, Studio (Design), Publishing, and Localization teams to translate marketing strategies into compelling homepage experiences
• Develop content briefs, messaging frameworks, and layout recommendations that effectively communicate ServiceNow's value proposition to diverse audiences
• Manage homepage content calendar, balancing competing priorities and ensuring seamless transitions between campaigns while maintaining brand consistency
• Collaborate with Studio to create visually compelling, on-brand homepage designs that drive engagement and convey brand narrative
• Work with Localization and regional marketing teams to ensure homepage experiences are regionally relevant and effective across all global markets

Performance Optimization & Testing

• Own homepage performance metrics including engagement rates, bounce rate, scroll depth, content engagement, click-through rates, and influenced conversions
• Design and execute comprehensive testing strategies (A/B tests, multivariate tests, personalization experiments) to continuously improve homepage performance
• Analyze homepage data using Adobe Analytics and other tools to identify optimization opportunities, user behavior patterns, and areas for improvement
• Implement personalization and targeting strategies to deliver relevant experiences to different audience segments (e.g., by industry, role, buyer journey stage)
• Monitor competitive benchmarks and industry best practices to inform optimization strategies
• Report on homepage performance, test results, and recommendations to senior marketing leadership and the Web Experience Manager

Stakeholder Collaboration & Leadership

• Serve as the primary point of contact and subject matter expert for all homepage-related initiatives and decisions
• Build strong relationships with senior marketing leaders including SVPs and CMO, coordinating approvals for high-visibility homepage