Senior Manager, Affiliate Marketing

About January Digital

January Digital is the Digital Leadership Company. We solve business challenges through media excellence, strategic guidance, and actionable analytics. Our agency team handles full funnel media planning, execution, and optimization while our consulting team offers true strategic leadership for building successful marketing agencies. All our work is supported with a strong foundation of data and actionable insights which ensure our clients are as successful as possible.

As a company, our motto is to build a company that improves the lives of our clients, our people, and the world around us. We support this mission through a number of efforts including our WORKS program. Good Works is our philanthropy program that ensures we have an outsized impact on our surrounding communities through financial and volunteering efforts. Our Well Works program focuses on the mental, physical, and spiritual health of our employees through required minimum PTO, an annual wellness stipend, fully paid health care, fully paid counseling services, extended parental leave, and much more.

Between our work and our culture, January Digital has been recognized more than 125 times, including being named a Best Place to Work by INC four times, Dallas Business Journal three times, one of Ad Age's Best Places to Work in 2025 and 2026, a 2024 NRF Partner of the Year, a seven-time INC 5000 fastest growing company, and numerous awards for our tactical and strategic excellence with innovative partners like Carhartt and Steve Madden.

Our Team is AI-enabled

At January Digital, we combine deep expertise, creativity, and AI innovation to deliver meaningful results. Our team advances through continuous training that keeps us and our clients ahead. We seek candidates with proven AI skills in developing and refining AI inputs, effective use of key tools, and the ability to apply AI to real business challenges. Equally important are sharp critical thinking and a commitment to using AI responsibly to create lasting impact.

About the role

This role requires a strategic mindset with a focus on driving affiliate program success and managing the end-to-end execution of affiliate partnerships. You will be responsible for overseeing affiliate program strategy, recruitment, campaign optimization, and performance management. Working closely with both internal teams and clients, you’ll ensure the program aligns with business goals and drives revenue growth. You will build strong relationships with affiliates and clients, delivering thoughtful insights and ensuring seamless communication and support. To succeed in this role, you must have a blend of strategic vision and hands-on execution, with a passion for data-driven decision-making and optimizing affiliate partnerships. Curiosity and creativity are essential, as you'll continuously stay on top of emerging trends and innovations, providing thought leadership both internally and externally.

Responsibilities

• Lead affiliate partner recruitment, onboarding, and relationship-building to expand and strengthen the affiliate program in alignment with business goals.
• Oversee platform-related activities, ensuring performance tracking, reporting, and communication on the affiliate platform.
• Develop, execute, and optimize affiliate marketing strategies to drive program revenue, partner performance, and program growth through data analysis and performance management.
• Create and manage affiliate campaigns, incorporating product updates, seasonal promotions, and brand objectives to maximize affiliate impact.
• Oversee budget management, ensuring affiliate payouts and spending align with performance goals while reviewing affiliate compensation structures for optimization.
• Collaborate with internal teams to ensure timely and accurate affiliate payment processing, invoicing, and billing.
• Maintain strong communication with affiliates to provide performance insights, product information, and promotional opportunities while addressing inquiries and support needs.
• Monitor and optimize program strategies through performance analysis, adjustments to commission structures, and the introduction of new partners or promotional tactics.
• Ensure accurate tracking, attribution, and reporting of affiliate sales and conversions, providing regular performance insights and recommendations for program improvements.
• Support new business development by contributing to affiliate-related pitches and collaborating with internal teams to craft comprehensive marketing strategies that include affiliate marketing and other digital channels.
• Keep clients informed on the latest affiliate marketing trends, emerging technologies, and industry changes
• Manage affiliate program com