Senior ABM & Paid Digital Manager

As the Senior ABM & Paid Digital Manager at FMX, you will bring account-based marketing and paid digital strategy under a single senior owner. In this high-autonomy role, you will orchestrate ads, intent signals, and sales plays against our highest-value accounts in K-12, Higher Ed, and Commercial segments, while running the paid digital programs that fuel the entire funnel. You will serve as the master operator of our ABM platform, designing account-level plays and partnering tightly with sales leadership to turn in-market signals into pipeline. This position requires a hands-on operator who can diagnose performance, build the plan, and ship campaigns themselves to accelerate target account conversion.

Responsibilities:

As a Senior ABM & Paid Digital Manager , you will:

• ABM Strategy & Execution: Build and run FMX's account-based marketing program end-to-end, including target account list design, tiering, intent playbooks, and motions that turn target accounts into pipeline. 
• Platform Orchestration: Operate our ABM platform (Demandbase) as a power user, managing audience building, intent signal tuning, ad delivery, measurement, and reporting. 
• Account Plays: Design and ship multi-channel account plays that combine ads, content, intent signals, and sales outreach into coordinated campaigns against Tier 1 and Tier 2 accounts. 
• MQA Management: Own the Marketing Qualified Account (MQA) motion end-to-end, including definition, generation, hand-off to sales, and progression through to meetings and opportunities. 
• Paid Digital Performance: Own day-to-day performance across Google Ads, LinkedIn, paid social, retargeting, and ABM ad orchestration, managing channel budget, pacing, and efficiency with a focus on cost-per-pipeline. 
• Testing & Optimization: Build a robust testing roadmap (creative, audience, bidding, and landing page experiments) and partner with content and CRO teams to continuously improve paid traffic conversion. 
• Sales Alignment: Partner closely with sales and SDR leadership to turn account-level intelligence and intent signals into real meetings, establishing an airtight feedback loop on account quality. 
• Tactics & Reporting: Define the metrics framework for ABM and paid channels. Publish a recurring state-of-accounts readout to marketing and sales leadership detailing what is moving, what is stuck, and what is next.

Requirements

Preferred Experience & Qualities: 

What are we looking for in this role?: 

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience). 
• 5–7 years of B2B SaaS marketing experience, with at least 3+ years running ABM, paid digital, or both end-to-end. 
• Expert ABM platform fluency, with deep, hands-on experience running Demandbase (or 6sense / Terminus at equivalent depth) as a power user. 
• AI Expertise and active utilization of AI every day as a core part of your workflow (creative production, account research, ad copy generation, bidding analysis, and workflow automation) to meaningfully increase speed and output. 
• Proven track record of running paid digital at scale (Google Ads, LinkedIn, paid social) and owning pipeline KPIs against spend. 
• Demonstrated ability to generate pipeline in target accounts through coordinated account plays, rather than just lead volume. 
• Tight sales partnership instincts with the ability to think in accounts and opportunities to earn and keep sales' trust. 
• Strong analytical mindset and high comfortability in spreadsheets, BI dashboards, and ad platforms to diagnose performance independently. 
• Familiarity with Salesforce, Marketo, Qualified, or experience marketing to K-12, Higher Ed, or government buyers is a plus. 
• Experience partnering with SDR teams on intent-triggered outbound motions or navigating long, committee-driven buying cycles is a bonus. 
• A match with our core pillars: Teamwork, Excellence, and Integrity.

The hiring process for this role:

• Apply! Submit your resume and answers to the application questions below via the Workable portal 
• Phone screen with People Ops: A 30-minute conversation to review your background and experiences, discuss the culture at FMX, and ensure that you understand the general expectations for the role. Also, a great time for you to ask questions about compensation, benefits, etc. 
• Hiring manager conversation: A 60-minute conversation with the Director, Demand Generation and the VP, Marketing. Be prepared to discuss your background as well as what you’re looking for in your next role and what direction you see your career path taking. Als