Sr Manager, Growth Marketing & Paid Search - Remote

Company Description

Founded in 1978, California Closets has built a reputation as the leader and design authority in premium space management, delivering custom-designed organizational solutions and exceptional service. We believe home is more than just a place — it should be a source of creativity, comfort, and connection. From beautiful walk-in closets and entertainment centers to versatile pantries and home offices, we design custom storage solutions that add value to your life and home by making space for what belongs. Think of it as ‘practical magic.’ 

Job Description

We are seeking a strategic Senior Growth Marketing Manager with a strong focus on Paid Search including Bing and Google Paid Search, Demand Gen, Performance Max, and YouTube campaigns. This role will be responsible for using data-driven insights to develop and own paid search strategies, manage media budgets, drive campaign execution, and work cross-functionally to achieve growth and ROI objectives.  You understand the full search landscape to identify opportunities where paid and organic search can work together to maximize performance. 

We are seeking a creatively strategic Senior Growth Marketing Manager with a strong focus on Paid Search including Bing and Google Paid Search, Demand Gen, Performance Max and YouTube campaigns.  This role will be responsible for using data-driven insights to develop and own paid search strategies, manage media budgets, drive campaign execution, and work cross-functionally to achieve growth and ROI objectives. While this role is focused on paid search, we’re seeking a candidate that is aware of the greater paid digital ecosystem including broadcast, streaming and OTT advertising, paid social, affiliate marketing and their potential impacts on paid search performance.  The ideal candidate has a passion for problem-solving, a data-first mindset, and excellent communication skills. You will be part of the Growth Marketing team—a collaborative group of marketers working to expand brand awareness and generate demand for California Closets through conversations with the customer.  Optimizing their brand experience from awareness through first contact with us. 

Base salary for this range is $130k - $150k + benefits. Our salary ranges are determined by role, level, and location. This is a remote position, however there is occasionally travel required about 3-5x per year.  

Responsibilities

• Ownership role in the planning, management, and execution of all California Closets Paid Search campaigns, including but not limited to account setup, development and implementation of strategies, campaign structure, budget management, bidding strategies and invoice and billing management 
• Experience managing budgets more than $10M, with an aptitude for managing market-specific billing details and reporting these charges to internal finance teams 
• Actively direct and manage a digital agency to define, execute and measure marketing campaigns to maximize efficient customer growth for existing and new paid media channels, including paid search (SEM), YouTube video and display, programmatic, and retargeting 
• Actively direct and manage digital agency efforts to conduct keyword research, competitive analysis, and audience targeting to identify growth opportunities and mitigate risks 
• Have a true love of data and problem solving.  Know what data to pull to obtain needed insights and be skilled at interpreting the data and knowing where and how to dig deeper to uncover anomalies, unexpected outcomes and key performance insights 
• Review paid search and YouTube campaign performance by market/DMA and work directly with local business owners & managing operators to adjust strategies to align with their business specific objectives 
• Meet and exceed monthly volume and ROAS targets by driving continuous improvement and experimentation of new optimization concepts and tactics 
• Meet regularly with agency and platform account teams to assess account performance, and to ensure optimal solution adoption while continually evolving strategies in tandem with the rapidly shifting paid search landscape 
• Partner with digital agency to monitor new opportunities within the Google and Microsoft Ads platforms to test and optimize accounts 
• As the driving force behind our YouTube efforts, you’ll create a data-driven YouTube advertising strategy that compliments California Closets overall business goals 
• Conduct in-depth post-campaign analysis, test plans for new user acquisition initiatives, and measure performance to identify testing opportunities across paid search and YouTube 
• Collaborate across levels and functions within the Growth, Tech, Operations, Solutions and Brand teams to support company growth initiatives 
• Develop creative and innovative solutions for how to leverage paid sear