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Director of Product Marketing, Metaverse, Horizon OS and Devices
MetaBurlingame, United Statesfull_timeVerifiedPosted 8 Jul 2025
💰 $356,000/yr($296,000/yr – $356,000/yr)
About the role
At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We’re on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds.
The Meta Reality Labs Product Marketing organization leads inbound product marketing, product launch strategy, and in-market business growth. The Product Marketing team influences early stage product development and roadmaps, creates go-to-market plans, supports in-market growth of the ecosystem, and provides direction for future investments.
Our Metaverse teams at Meta Reality Labs are building products that enable the next generation of the internet, where you feel like you’re in the experience. We’re looking for an experienced Product Marketing Director to lead a team of product marketers responsible for our Quest portfolio of devices and Horizon OS.
This person will be responsible for influencing early stage product development, leading go-to-market strategy, and driving growth and adoption in-market. Demonstrated strategic thinking skills, collaboration and partnership skills, cross-functional leadership, analytical and communication skills, and experience with ambiguity are critical. The ideal leader will also have a track record of building and leading high performing teams, a bias for action, a plan for how we can better meet the needs of consumers and our partners, and a passion for metaverse products.Director of Product Marketing, Metaverse, Horizon OS and Devices Responsibilities
The Meta Reality Labs Product Marketing organization leads inbound product marketing, product launch strategy, and in-market business growth. The Product Marketing team influences early stage product development and roadmaps, creates go-to-market plans, supports in-market growth of the ecosystem, and provides direction for future investments.
Our Metaverse teams at Meta Reality Labs are building products that enable the next generation of the internet, where you feel like you’re in the experience. We’re looking for an experienced Product Marketing Director to lead a team of product marketers responsible for our Quest portfolio of devices and Horizon OS.
This person will be responsible for influencing early stage product development, leading go-to-market strategy, and driving growth and adoption in-market. Demonstrated strategic thinking skills, collaboration and partnership skills, cross-functional leadership, analytical and communication skills, and experience with ambiguity are critical. The ideal leader will also have a track record of building and leading high performing teams, a bias for action, a plan for how we can better meet the needs of consumers and our partners, and a passion for metaverse products.Director of Product Marketing, Metaverse, Horizon OS and Devices Responsibilities
- Lead a high performing team of hardware and software product marketers, managing team performance and supporting career development and growth
- Manage the Quest portfolio of products and Horizon OS
- Partner with product leadership to influence product and business strategy with a view of customer needs and market opportunities
- Work hands-on with key stakeholders to advance project milestones and drive product market fit, including but not limited to prioritizing audience use cases and needs, identifying and sizing key markets to target
- Design and lead go-to-market strategy, communications, and execution in partnership with key stakeholders, such as Product Management, Marcom, Communications, and Product Growth teams to ensure we achieve our business goals and objectives
- Consistently build productive internal partnerships, influence, resolve conflict, build alignment, and work effectively across teams to execute strategy
- Builds a trusting organization that values, respects, and taps into different backgrounds and perspectives
- 18+ years of experience with product marketing
- 18+ years of experience with consumer products or hardware
- 12+ years of experience with team leadership, people management, cross-functional team leadership, or leadership
- Track record of building partnerships with Product Management and cross-functional teams, and shaping multi-year product roadmaps and go-to-market strategies
- Leadership experience in a global role and knowledge of different social and business landscapes
- Experience owning and managing multiple portfolio areas and marketing vision while creating buy-in and enthusiasm from peers, individual contributors, and other leaders
- Experience influencing and leading strategies across multiple lines of business and matrixed teams
- Experience identifying and analyzing complex, long term, critical problems facing the relevant areas of the business and drove solutions for them
- Understands organizational health, can articulate an organizational vision, and can effectively diagnose and make recommendations to solve complex issues that may span multiple teams (including decisions around resource prioritization, top-level goal alignment, and balancing impact with team longevity)
- Bachelor's degree
- MS/MBA degree
- Experience managing a multi-disciplinary team
- Experience bringing leading consumer electronics products to market
- Experience and/or domain knowledge in augmented reality, virtual reality, mixed reality, wearable devices, mobile devices, and/or hardware/software platforms
- Experience driving organizational health and an organizational vision, and can effectively diagnose and make recommendations to solve complex issues that may span multiple teams (including decisions around resource prioritization, top-level goal alignment, and balancing impact with team longevity)
- Experience with founding or leading a company or division and/or launching products and businesses
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