Senior Director, Product Marketing - Foundation Model

Description

Aidoc is recruiting a Senior Director of Product Marketing in the United States. Join our team!

About Aidoc

Aidoc helps health systems deliver smarter and faster care when it matters most. Its mission is to transform patient outcomes through ‘always on’ clinical AI, eliminating preventable care gaps that lead to loss of lives and disabilities. Through our proprietary aiOS™ platform, Aidoc seamlessly integrates real-time intelligence into provider workflows, helping physicians make faster clinical decisions for over 45 million patients a year. With the most FDA-cleared AI solutions in its category and deployments across 150+ health systems globally, Aidoc elevates the physician and patient experience.

Backed by General Catalyst, Square Peg, NVentures (NVIDIA’s venture arm), and four major U.S. health systems, Aidoc has raised $370 million to date, including a recent $150 million round to accelerate development of CARE™, its clinical-grade foundation model.

About this role

Aidoc is seeking a Senior Director of Product Marketing to lead and scale our strategic product marketing efforts around the Foundation Model—a transformative clinical reasoning engine that powers system-wide workflows through comprehensive coverage of radiology and adjacent specialties.

As a senior leader in the product marketing organization, you will autonomously drive the global go-to-market (GTM) strategy, own product positioning, lead voice-of-customer initiatives, and curate market insights that directly influence product development, sales enablement, and revenue growth. You will be responsible for defining how Aidoc’s clinical AI engine is understood, valued, and adopted by enterprise healthcare stakeholders.

This role is for an experienced product marketing leader, who is both strategic and hands-on, requiring cross-functional leadership, a strong understanding of the U.S. healthcare market, and the ability to influence senior internal and external stakeholders.

Responsibilities

Strategic Leadership

• Own and drive the end-to-end GTM strategy for Aidoc’s Foundation Model across new and existing markets, including adjacent market monetization.
• Partner with leadership in Product, Sales, Customer Success, Enablement, and Communications teams to align business objectives with marketing initiatives.
• Drive strategic input into Aidoc’s portfolio roadmap, representing market needs and customer insights at the executive level.
• Serve as a senior SME to commercial and executive leadership on product marketing strategy, buyer engagement, and competitive positioning.

Positioning, Messaging & Narrative Development

• Define and evolve strategic positioning, differentiated messaging, and value propositions tailored to executive and clinical decision-makers (CIOs, CMIOs, Chief AI Officers, CEOs, Radiology Chairs, etc.).
• Translate technical and clinical complexity into compelling, outcome-driven narratives that resonate across the healthcare enterprise.

Market Intelligence & Customer Insights

• Oversee market research and competitive analysis to identify trends, whitespace opportunities, and strategic risks in Clinical AI space.
• Drive voice-of-customer programs in partnership with Customer Success and Product teams to inform positioning, messaging, and product strategy for Aidoc’s Foundation Model.

Thought Leadership & Brand Elevation

• Lead the creation and dissemination of thought leadership content that establishes Aidoc as a category leader in AI-powered care delivery.
• Develop and own strong relationships with radiology and health system KOLs and industry influencers to amplify Aidoc’s market presence, in collaboration with Aidoc KOL leadership.

Sales & Enablement Strategy

• Oversee the development of high-impact enablement assets including pitch decks, buyer journey maps, ROI tools, battlecards, and sales playbooks.
• In collaboration with Enablement and RevOps, own go-to-market readiness across sales and customer-facing teams.

Performance & Optimization

• Define key performance indicators for product marketing success and lead ongoing measurement and optimization efforts.
• Ensure product launches and marketing initiatives are evaluated for ROI and continuously improved.

Requirements

• 10+ years of product marketing experience in radiology-focused healthcare technology, medical device, medical imaging, AI/ML, or clinical software, with significant and progressive leadership responsibility.
• Proven success in launching and scaling enterprise B2B he