Vice President, Audience Solutions Group

Company Description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe. 

Job Description

We are looking for an enthusiastic self-starter eager to contribute in establishing a team that will lead the buildout of an audience strategy support practice across Verizon’s full suite of brands. This group will leverage various services and methods, inclusive of the Epsilon data platform for scaling personalization with privacy-compliant data, to develop audience insights that power the segmentation strategy leveraged across the various facets of the Publicis / Verizon partnership.  

The Vice President will be accountable for both strategic and operational responsibilities, helping to discover and define target audiences for Verizon campaigns while also ensuring audience segments are sent to channel partners for campaign activation through collaboration with Strategy and Investment teams.  

The ideal candidate is passionate and knowledgeable about audience planning, media planning/buying workflow and operations. She/He is self-motivated, curious, a critical thinker, and a team player.  

Responsibilities: 

• Collaborate with Strategy and Investment teams to build/activate custom audiences 

• Brief in new audience opportunities to clients in collaboration with Strategy/Investment teams 

• Be an advocate for the Audience Analytics team by evangelizing platforms which can unlock growth opportunities and customer experience enhancements 

• Manage audience overlap, governance, and prioritization using behavioral and commercial audience insights to advise campaign leads 

• Collaborate with Strategy on delivering audience insights addressing media strategy, profiling, messaging, and other insights to meet campaign goals 

• Coordinate audience deployments and workflows across our channel partners and internal marketing, analytics, and planning teams for proper activation 

• Establish themselves as a resource for all Publicis groups working across the Verizon portfolio as well as the diverse network of Verizon internal teams in need of audience insights support 

• Work in collaboration with strategy teams to elevate insights and opportunities to creative agencies as approved by clients 

Qualifications

• Data-driven strategist with demonstrated success in Audience Segmentation, Personalization, Marketing, Media/Investment strategy 

• 10+ years of direct marketing experience preferably in a consumer products business 

• 6+ years of experience managing and improving workflows across multiple stakeholders 

• 8+ years of experience delivering accurate and insightful business reporting and applying critical thinking to data to problem solve and drive business performance 

• Ability to manage multiple, competing priorities simultaneously 

• Service-oriented, with an understanding and inclination towards good client service 

• History of effectively managing customers and successfully working with internal teams to complete tasks and projects

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $159,500 - $250,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. 

Veterans Encouraged to Apply

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