Sales Enablement Specialist Job

Primary location: Remote, Remote or Lancaster, PA
Relocation offered: No 
Employment status: Full-Time 
Travel: <10% 
Non-compete: No 

The estimated base salary range for this role is $65,000 to $80,000 er year.  
Individual pay is based upon location, skills and expertise, experience and other relevant factors

 

​What does it mean to work at Armstrong?

It means being immersed in a supportive culture that recognizes you as a key player in Armstrong's future. We are a large company with a local feel, where you will get to know and collaborate with leadership and your colleagues across the company.

By joining us, you'll have the opportunity to make the most of your potential. Alongside a competitive remuneration package, you will receive:

• A benefits package including: medical, dental, prescription drug, life insurance, 401k match, long-term disability coverage, vacation and sick time, product discount programs and many more.
  
• Personal development to grow your career with us based on your strengths and interests.
  
• A casual work environment where we have a recognition program for our team, and service awards. You will also be able to make the most of our fitness center and lunchtime cafe. 
  
• A working culture that balances individual achievement with teamwork and collaboration. We draw on each other's strengths and allow for different work styles to build engagement and satisfaction to deliver results. 
  ​

 

As a Sales Enablement Specialist, you play a pivotal role in empowering the AWI Sales Team through strategic content management, training, and program development. You will lead initiatives that drive education, engagement, and sales growth by collaborating with internal stakeholders, subject matter experts (SMEs), and external partners. Your work supports company-wide objectives and reinforces AWI’s customer-centric values. Key responsibilities include managing the Continuing Education Unit (CEU) program, optimizing sales tools like Showpad, and supporting marketing and product launch activities.

 

What's in it for you!

• High visibility and influence across marketing, product, sales, and leadership teams
• Professional growth in sales enablement and content strategy
• Hands-on collaboration with SMEs and industry partners, strengthening industry knowledge and relationships.

 

What you'll be doing:

• Maintain and update content on Showpad to ensure accuracy, relevance, and ease of use
• Design and build Showpad pages and templates that support sales initiatives, product launches, marketing campaigns, and customer engagement strategies.
• Develop and deliver scalable Showpad training sessions and materials to support onboarding, ongoing education, and enablement for sales teams and channel partners.
• Coordinate CEU-related updates across platforms to ensure consistency and compliance.
• Oversee CEU program operations, including submissions to AIA, IDCEC, and USGBC.
• Manage vendor relationships (e.g., CEU Events, Architectural Record) and ensure timely payments and contract renewals.
• Collaborate with SMEs to design and maintain high-impact CEU courses aligned with AWI’s business goals.
• Support external CEU content creation and scheduling for programs like AIA Live and Arch Record Academies.
• Prepare and analyze performance reports for CEU and Showpad content, identifying trends and opportunities to optimize campaign strategies and engagement.
• Assist with product launches, sales rep requests, and channel customer initiatives.
• Provide strategic input on content and tools that enhance sales engagement.

 

What will make you successful:

• Proven experience with developing positive relationships with cross-functional teams to gather information and influence decision-making
• Proactive planning and prioritization of tasks
• Ability to resolve issues and developing efficient processes
• Proficiency in Microsoft Office, including Excel, Word, Teams and PowerPoint
• Proficiency in Adobe Experience Cloud, including Photoshop, InDesign and Acrobat
• Familiarit