Sr. Marketing Manager, Paid Advertising

At Pilot, we're all about startups. They're our bread and butter, and we're proud to be one ourselves. Now, we're ready to take our winning product to the broader SMB market. To succeed, we need to refine and expand how we connect with our audience—and paid advertising is key to that growth.   As Pilot's Senior Marketing Manager, Paid Advertising, you’ll own and scale our performance marketing strategy across key channels. Your mission? To generate high-quality leads, maximize ROI, and build campaigns that resonate with our target audiences. If you’re a hands-on marketer who thrives on data, experimentation, and driving results, we want to hear from you.   Success in this role means:

• Owning our paid advertising strategy and delivering measurable results that support growth goals.
• Managing and optimizing campaigns to maximize lead quality, engagement, and efficiency.
• Partnering with cross-functional teams to ensure alignment across all customer acquisition efforts.

Key Responsibilities

• Own Paid Media Strategy: Develop and execute a comprehensive paid advertising strategy across platforms like Google and Bing Ads, LinkedIn, Meta and Reddit to drive leads and revenue.
• Campaign Management & Optimization: Launch, monitor, and optimize campaigns to hit performance goals, staying within budget and maximizing ROI.
• Audience Segmentation: Leverage data to build precise audience targeting strategies, including segmentation and retargeting.
• Collaboration: Work cross-functionally to build and iterate on campaigns and enable teams within Marketing to leverage your channels to meet segment specific goals. 
• Experimentation: Test new channels, ad formats, and approaches to stay ahead of trends and uncover opportunities for growth.
• Budget Management: Manage a 7-figure annual budget efficiently, hitting or exceeding targets by continuously optimizing channel and campaign allocations.
• Performance Analysis: Track, analyze, and report on campaign performance, using insights to refine strategies and share results with key stakeholders.

About You

• Have 7+ years of hands-on experience in performance marketing, managing paid campaigns (experience with SMBs, services or SaaS is a plus).
• Strong ownership mindset: motivated by the idea of owning a number, and are not afraid to step up to big challenges.
• Extensive hands-on experience with platforms such as Google Ads (including Search, Display, YouTube, PMax), Meta Ads Manager (Facebook & Instagram), LinkedIn Ads, Microsoft Advertising (Bing Ads). Familiarity with tools like Google Tag Manager, Looker, Marketo, and Google Analytics (GA4).
• You have the ability to analyze data to uncover insights, in SQL or Excel, in order to optimize performance towards your goals. 
• Experience using bid management and campaign automation tools. Familiarity with scripts to automate common tasks in Google Ads or using tools like Zapier for workflow automation.
• You’re as comfortable setting high-level strategy as you are discovering keywords and writing ad copy.
• A team player who knows how to align cross-functional efforts and communicate effectively.
• You have a bias to action, trying new thing and will do whatever it takes to get your projects over the finish line. 

Join us and help build a marketing machine that will scale Pilot to $100M ARR and beyond!

About Pilot

Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time, U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems customers already use. With a special blend of custom software and expert bookkeepers, Pilot delivers accurate, consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.

Pilot has over 1,000 customers and has raised over $170 million in financing from Sequoia, Index Ventures, Stripe, Bezos Expedition